Social Medium blended roast coffee from Vancouver’s Doi Chaang Coffee Company is one of the 10 finalists for the 2015 SIAL Innovation Grand Prize Award.
The short-listed products were rated on a number of criteria.
Doi Chaang’s Social Medium Blended roast is 100% Fair Trade, Certified Organic Arabica coffee was singled out for its exceptional packaging, manufacturing process and marketing positioning. The blend is available in 340g whole bean bags and is one of the only Fair Trade, Certified Organic coffees available in single-serve, 90% biodegradable Keurig compatible aroma cups.
Robert Levy, president of BrandSpark International and the representative of XTC World Innovation in North America, SIAL Innovation’s partner said, “2015 will be another great year for innovation at SIAL Canada. Our Jury of Canadian experts has examined all the products carefully and identified ten very innovative products that definitely reflect current North American trends in food.”
The 2015 SIAL Innovation Grand Prize Award will be announced April 28 during the 3 day tradeshow, which runs until April 30 at the Direct Energy Centre, in Toronto, Ontario. Doi Chaang Coffee Co. can be found at booth # 2245 as well as at the SIAL Innovation space, booth #1935.
