Price First will be phased out of Walmart over the next year. Introduced in 2014, along with Wild Oats, another brand retiring from the shelves, Price First was created to help Walmart’s Supercenters and Neighborhood Market stores compete for price-sensitive shoppers.
Walmart published reports this week that its deal with Wild Oats owner Yucaipa Cos. is winding down. With Wild Oats being phased out, and with Price First also making its exit, the suggestion is that Walmart’s national brand equivalent, Great Value, will be stepping up to appeal to both organic food shoppers and bargain hunters.
