Wal-Mart is taking cause with the way meat and egg suppliers are treating animals. The retail giant uses in-house research to support its new found motivation to better treat animals.
The research shows that 77 per cent of shoppers are likely to increase trust in Wal-Mart and a significant 66 per cent are likely to shop at a retailer that takes up improving the treatment of livestock.
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Although the company cannot exert mandatory measures on its suppliers, it does tend to use its influence over the retail market to press suppliers to better adhere to principles of humane animal treatment.
The new guidelines set by Wal-Mart requires discontinuation of antibiotics as they are used to fatten up animals. It goes on to protest against pig gestation crates and other housing options that do not give animals enough room to roam.
Animal activist groups are pleased with the steps taken by Wal-Mart, but would still like to see more done in this direction. They hope that the retailer that controls 25 per cent of American food market turns these recommendations into requirements instead.
Wal-Mart, however, does not explain how it plans on ensuring these recommendations are followed.
