An article in the Nutrition Business Journal stated that the year 2010 was another banner one for vitamin D, with supplement sales up another 30%. Vitamin D basked in the glow of promising research with more than 1000 studies looking at the vitamin’s effect on health conditions veering far beyond bone health to immunity, inflammation, and even protection against some forms of cancer. Consumer awareness of Vitamin D’s importance was also on the rise, especially after TV’s Dr. Oz began touting its benefits and the importance of supplementation for adequate daily intake.
