Frontenac is proud to announce a significant leadership transition within its portfolio company, Crofter’s Organic, a leader in the organic jam and spreads sector in North America. Effective January 2, 2024, Tim Jax, a visionary with nearly two decades of experience in the food industry, will assume the role of CEO. Jax’s appointment marks a new chapter for Crofter’s Organic as the company continues to champion the organic food movement and embrace innovative growth strategies.
A Legacy of Organic Excellence and Future Vision
Founded on a commitment to sustainability and organic farming, Crofter’s Organic has grown under the guidance of Gerhard Latka from a humble single kettle operation to a powerhouse in the organic food industry, supplying major retailers across the US and Canada. With Gerhard Latka’s retirement, the baton has been passed to Tim Jax, who brings a wealth of experience from his recent role as Vice President of Marketing & Innovation at Pretzels, Inc, and prior positions at ConAgra Brands and Treehouse Foods. Jax is set to steer Crofter’s Organic into its next phase of growth, building on the solid foundation laid by the Latka family.
Embracing Innovation and Leadership Transition
The transition reflects Crofter’s Organic’s dedication to innovation and quality, with Tim Jax at the forefront of this new era. “The journey of Crofter’s Organic, from its inception to becoming North America’s largest producer of organic jams, preserves, and spreads, is a testament to our commitment to the organic movement,” said Dan Latka, Vice President of Sales and Crofter’s Organic board member. He highlights the crucial role his father played in the brand’s success and expresses enthusiasm for the future under Tim Jax’s leadership.
A Strategic Move for Sustained Growth
Betsy Williamson, Managing Director at Frontenac, and Chris Wilkins, Crofter’s Organic chairman, both express their excitement for Jax’s leadership, emphasizing his proven track record in brand management and innovation. Jax himself is honored to continue the legacy of Crofter’s Organic, recognizing the importance of sustainability and the quality of its products.
As Crofter’s Organic embarks on this exciting new chapter, the focus remains on producing high-quality, sustainable products that consumers across North America have come to love. Under Tim Jax’s leadership, the company is poised for unprecedented growth, further solidifying its place as a leader in the organic food sector.
