The Vitamin Shoppe has announced plans to submit all its product labels to the National Institutes of Health Dietary Supplement Label Database in order to provide transparency. The dietary supplement vendors will submit the product labels to the DSLD by the end of next year and request certification.
“I think any time a company is doing something that is making their processes and ingredients more transparent to the consumer and making it easier for consumers to negotiate the industry, that is a good thing,” the Council of Responsible Nutrition CEO Steve Mister says.
The database, a collaboration between the Office of Dietary Supplements and National Library of Medicine, currently has data on approximately 30,000 products. This number increases by 1,000 every month.
“Consumers desire and value product transparency, and the Vitamin Shoppe is leading the initiative to provide consumers with the information they want,” says Vitamin Shoppe CEO Tony Truesdale.
