The National Retail Federation has announced that it has formed a Small Business Retail Council, designed to organize, recruit and engage small retailers and owners or independent stores to participate in grassroots advocacy activities while representing the needs, concerns and interests of small stores.
“We are bringing together some of the retail sector’s best small business leaders to build upon their integral role in drafting and shaping public policy,” says Matthew Shay, president and CEO of the NRF. “Working with our state retail association partners, we hope to amplify the voice of small retailers in advancing the retail community’s agenda. The Small Business Retail Council will enhance and strengthen the partnership between small business owners and NRF, and optimize industry engagement on our common goals.”
The Council will be comprised of two co-chairs leading a committee of up to seven members, who will identify priorities, propose strategies and help coordinate grassroots advocacy. Members will be independent retailers from around the U.S. and small retailers that currently serve on the NRF Board of Directors.