Target is highlighting its organic and sustainable product offerings in the United States with its Made to Matter program. The program consists of 17 of the leading natural, organic and sustainable brands well known by customers, hand-picked by the discount chain to come up with new and exciting products.
Brands participating in the program include Yes to, Seventh Generation, Clif Bar, Burt’s Bees and Kashi, among others, and will offer more than 120 products in total, such as non-aerosol air freshener and bleach-free baby diapers, ranging in price from $1.99 to $24.99 in the baby, beauty, grocery, health care and household categories.
“Our guests are looking for products they can feel good bringing home without sacrificing price and performance,” says Kathee Tesija, Target’s executive vice-president of merchandising.
Target says that its sales have increased by 15 per cent in the natural and organic category over the last few years. The products will be exclusive to Target for at least six months with the entire collection available by September, though it is unknown whether they will also be sold at Target stores in Canada.
