According to their own blog, Bullseye View, U.S. retailer Target is putting more focus on healthier food and transparency. Last November they announced their collaboration with global design firm IDEO and MIT Media Lab, to create Target’s Food + Future coLab. This week, their first two actions were revealed, both centred on food labelling.
Firstly, their new food brand, Good & Gather, will display ingredients on the front of packaging rather than in fine print on the back. Secondly, new labels on fruits and vegetables will allow consumers to scan them, revealing real time nutritional information, and allow payment based on nutritional value and freshness.
Target’s Food + Future coLab opened in January near the Massachusetts Institute of Technology campus in Cambridge, Massachusetts, and, as their blog describes, is a “bustling lab full of bioengineers, students, nutritionists and farmers [who are] hard at work testing big ideas about the future of food.” With plans for several years of collaboration, the lab staff will centre on urban farming, supply chain and health, and food transparency.
