Following non-satisfactory second quarter results on Wednesday, Target Canada is set to improve Canadian operations by this Christmas. CEO Brian Cornell has vowed to make Target Canada a priority as the results showed that there was an 11.4 per cent slide in second quarter sales.
“We are certainly looking to make material improvements in that business,” Cornell told analysts on a conference call, as reported by the Financial Post. “I am going to spend clearly the balance of the year working very closely with [the Canadian management] team to make sure we have plans in place to improve performance as we go into the holiday season.”
The focus will be on improving in-stock positions on goods, competitive pricing, and providing items available in the U.S. that weren’t initially available in Canada. 30,000 of the 70,000 items available at Target Canada will be replaced with new merchandise by the start of the holiday season.
