Target stores launched in Canada to much fanfare, only to face disappointment when some store shelves sat empty due to stock issues and its prices were higher than its American counterpart.
Now, however, Target Canada has changed its strategy for the Canadian market and is offering prices that even beat out its biggest competitor Walmart Canada, according to a report in the Globe and Mail.
After a study comparing the two discount retailers was conducted by Kantar Retail of Boston, Target Canada was found to have prices that were 3.9 per cent lower than those at Walmart Canada across 33 national brands in the grocery, healthy and beauty aisles of the stores. This compares to a similar study conducted in 2013 that showed the two retailers had similar prices.
Now, Target faces challenges in shifting price perception among its Canadian consumers, according to report in the Globe.
