The agriculture sector is growing rapidly, and California-based Sunkist is responding by expanding its production of organic citrus fruits.
IRI Worldwide Data reports that retail sales of organic citrus have increased by 14 per cent—that’s three times faster than conventional citrus.
“Consumers are broadening their food choices, and we’re seeing that in the growth of organics,” said Joan Wickham, manager of advertising and public relations for Sunkist.
