After consistent acquisitions in the natural products business, companies are demonstrating to the public the strength that still remains in this industry. The latest purchase is by Clarions Brand who recently bought the probiotics line Florajen.
Florajen demonstrate the company’s dedication to potency, freshness and quality by providing a product that requires refrigeration. “Florajen is the perfect addition to our portfolio. We have a longstanding history of partnering with healthcare professionals to provide consumers with trusted solutions to their everyday health needs, and Florajen represents both an exciting and strategic next step for us,” says Clarion Brands CEO Gary Downing.
Clarion Brands is in the portfolio of companies owned by Swander Pace Capital, and this will be the second acquisition by Swander Pace in the dietary supplement industry this year. Leading up to this deal, InterHealth was recently involved in an acquisition purchase, along with Jamieson Labs, therefore Swander Pace is the latest to add to the private equity capital trend.
“Even though we’ve been subject to a lot of negative publicity over the past year there is still a very active market in this regard, says Scott Steinford president of both Natural Algae Astaxanthin Association (NAXA) and the CoQ10 Association.
