Sobeys has combined a gas bar and a grocery outlet together—using a convenience store format. Recently, the grocery retailer opened such a store, known as Sobeys Express, in Nova Scotia. This new grocery shopping hybrid combines traditional grocery store products with healthier, and quicker, meals and snacks to a Shell-branded gas station.
“Consumer research has shown us that customers are looking for more fresh food options to meet their on-the-go needs. They also want a one-stop shop for food and fuel and Sobeys express meets those customer needs in a larger and brighter store,” remarked Valerie Ryan, vice president, convenience and fuel, Sobeys Atlantic.
Sobeys opened a similar store in Quebec two years ago. The grocery retailer plans to open more Sobeys Express stores, combined with Shell’s-branded gas, across the Atlantic Canada.
