Nearly 10,000 Sobeys and Safeway stores in Western Canada came out with lower everyday prices on Friday. After executing their first in-store execution of Nova Scotia-based retailers “Simplified Buy & Sell” initiative.
The initiative was partly inspired by renegotiating with suppliers, where Sobeys officials planned to accomplish improved cost transparency, category management, and better overall price perception to increase sales volume.
After taking over Safeway stores, along with strong competition and a weaker economy Sobeys is able to see their prices drop.
