Lyne Castonguay has been selected as chief merchandising officer for Sobeys Inc. In this position, she will oversee all aspects of the retailer’s go-to-market strategy with responsibility for category management, marketing, data insights, research, procurement, private label and merchandising as well as the company’s digital strategy.
“Lyne is a passionate and successful retailer who brings a wealth of experience and a proven track record for growing the businesses she has led,” says Marc Poulin, president and CEO of Sobeys. “I am delighted she is returning to Canada to take on this extremely important role for our organization.”
For the past 14 years, Castonguay has held positions with The Home Depot both in Canada and the United States, most recently serving as the senior vice-president of home services. Previously, she worked for General Electric in Canada. where she held numerous roles including general manager for the Canadian lighting business.
