Research by LoyaltyOne for Thanksgiving Day shopping showed that 50 per cent of Americans aren’t keen on stores being open all day that day, while 33 per cent are, as it gives them more time to search for gifts. 17 per cent of participants are torn about the subject. 50 per cent of those who were supportive of all-day Thanksgiving shopping hours were between the ages of 18 to 24.
“Savvy retailers put the customer at the center of all their decisions,” LoyaltyOne retail practice leader Fred Thompson told Chain Store Age. “Although opening on Thanksgiving Day may lead to incremental sales that day, retailers could risk upsetting their most loyal customers who routinely shop their stores year-round. Retailers should identify who their best customers are and respond with Thanksgiving and Black Friday sales strategies accordingly.”
