The natural food channel, according to a report from Progressive Grocer, is growing at twice the pace of the conventional channel.
Gone are the days where consumers could only buy organic products at specialty stores. Now, mass merchandisers and traditional supermarkets are selling different varieties of organic foods in large quantities.
Three out of four conventional grocery stores, according to a study from the U.S. Department of Agriculture, now sell organic products—with more than 80 percent of U.S. families currently buying organic products. Consequently, organic product sales have increased exponentially.
The Organic Trade Association reports that U.S. businesses sold $40 billion in organic foods and nonfoods in 2014.
