Ottawa-based retailer Rainbow Foods has announced its acquisition of Market Organics. With this, the company has significantly increased its size, continuing to grow in the Ottawa market.
“We now have three stores in Ottawa, employing about 100 people,” says Mischa Kaplan, president of Rainbow Foods. “Having the Market Organics store helps us leverage our existing support infrastructure, expand our reach into a different part of the city and take advantage of a well-located and long-running business.”
Kaplan adds that this acquisition will allow the company to build its city-wide footprint faster. “This purchase also allows us to discover more efficient economies of scale with certain areas that we couldn’t otherwise justify before the acquisition. We now have substantial buying and advertising power, and that allows us to be more efficient and, hopefully, more profitable.”
Also located in Ottawa, Market Organics is a full-service health food store, offering an in-house kitchen, coffee bar, and wide selection of organic food, supplements and cosmetics. This wonderful community store aligns with Rainbow Foods’ desire to provide consumers with organic, local, fair trade, sustainable and non-GMO products.
