On February 1, Purica, Canadian owned and operated natural supplements brand, has introduced its new user-friendly and content-rich website as part of Heart Month Feb.
“From the beginning, our website has reflected the going concerns and interests of our customers; active living people predisposed to natural health foods and supplements,” says Tawnya Ritco, Purica’s Director of Education & Content. “The new purica.com takes that interest to the next level with video, audio and blogs, including tips from ambassadors such as fitness trainer Melissa Tucker of Toronto and triathlete Adam O’Meara of Victoria. An example of the proactive approach we’re taking to content is in what we’re doing to mark Heart Month: It’s our #IHeartMyHeart campaign featuring Inspirations from the Heart (motivational quotes and imagery), Heart Tips and The Heart Facts.”
According to Ritco, the company believes that the best way to maintain connections with their existing customers and reach new people is through education and content.
“We believe it’s an approach that’s reflective of the industry and something that can benefit both retailers and our end users,” continues Ritco. “The more all of us know about the benefits of whole foods, natural supplements and lifestyles, the better.”
