PUR Gum, the makers of the number one selling aspartame-free chewing gum in the world, celebrated its appearance on CBC’s Dragon’s Den on Wednesday night. It was revealed in the episode that the company received a $1 million investment, the largest deal ever made on the show, from Dragon Arlene Dickinson, one of the most renowned communications entrepreneurs in Canada.
The company celebrated by throwing a viewing party for the episode, which also featured themed snacks in honour of the episode, such as Dragon Popcorn, Dragon Pretzels, and Dragon Donuts.
“We were very honoured to have four offers for $1 million each, the largest offers ever made by the team. It was a tremendous compliment for our business and the health food industry,” says PUR CEO Jay Klein. “We’re very excited to be moving forward with Arlene.”
Congratulations on such a successful appearance on the show, PUR!
