Hormel announced recently that it is buying the maker of Muscle Mlk for $450 million, in a series of companies that have been investing in liquid meals. Hormel CEO Jeff Ettinger told CTV News that Muscle Mlk now appeals to those who want to substitute it for breakfast or a mid-afternoon snack.
The demand for ‘portable meals’ has been growing and expanding to an area outside of athletes, with other companies following suit. Back in 2012, Campbell Soup bought Bolthouse Farms, which offers bottled juices and smoothies on-the-go. Other brands that followed an investment in portable foods include General Mills Inc., Kellogg Co., and PepsiCo Quaker Oats.
