Plant-based foods outpace total food sales during pandemic, PBFA and SPINS data shows 26-May-2020 By Mary Ellen Shoup New data from the Plant Based Foods Association (PBFA) and SPINS shows that US retail sales of plant-based meat, cheese, tofu, and tempeh outpaced total food retail sales for the 16 weeks ending April 19, 2020.

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Food for Thrive diet

New data from the Plant-Based Foods Association (PBFA) and SPINS shows that US retail sales of plant-based meat, cheese, tofu, and tempeh outpaced total food retail sales for the 16 weeks ending April 19, 2020.

 

The plant-based foods industry is seeing tremendous growth in the United States, with sales up 20% in dollar sales since last year. According to data PBFA commissioned from Nielsen, a leading retail data company, plant-based food sales topped $3.3 billion over the past year.

Since PBFA released Nielsen retail sales data last year, the growth of plant-based sales has more than doubled.

This growth is significant, especially compared to the sales of all foods, which grew just 2%, so plant-based foods dollar sales are outpacing dollar sales of all retail foods by 10X.

Plant-based dairy alternatives are an explosive-growing category, with 50% growth. This category includes plant-based cheeses, creamers, butter, yogurts, and ice creams (but not plant-based milk). Plant-based milk now represents 15% of the total milk market.

The plant-based food industry is booming. This is exciting news for a growing industry and the millions of consumers who are enjoying the wide variety of great-tasting plant-based foods. And these foods are not just for vegetarians or vegans anymore; now mainstream consumers are also enjoying these delicious and innovative options.

In particular, sales of three plant-based dairy alternatives are growing at particularly very rates:

  • Plant-based cheeses grew an impressive 43%, with $124 million in sales.
  • Plant-based yogurts grew 55% with sales at $162 million.
  • Plant-based creamers grew at an incredible 131% over last year.

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