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GFI announces openning of First Us Distribution Centre

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Global Food and Ingredients Ltd. announced today the opening of its first distribution centre in the US, located in Clayton, North Carolina, near Raleigh.  The distribution centre will provide truckload and less-than-truckload wholesale ingredients distribution while also acting as a fulfillment centre for GFI’s plant-based branded consumer products portfolio.  The distribution centre is approximately 17,500 square feet in area and will also house future processing lines to complement its fulfillment functions. (ambien) In addition, GFI’s North Carolina sales office will be moved to the new Clayton location to further optimize operations.

“The new Clayton distribution centre will enable GFI to save on external distribution expenses while also increasing efficiency and quality control for both our wholesale and consumer segments.  This is the first of several distribution centers that GFI intends to roll out across North America over the next few years” said David Hanna, GFI’s CEO.

“This is an ideal location to begin our inhouse distribution operations, with more than half of the US population within a day’s shipment time” added Jaime Rueda, Vice President and President, North Lily Foods.

GFI has been operating in North Carolina since April 2020 when it established its US headquarters under the name North Lily Foods, Inc.

About GFI
GFI is a fast-growing Canadian plant-based food and ingredients company, connecting the local farm to the global supply chain for peas, beans, lentils, chickpeas and other high protein specialty crops. GFI is organized into four primary business lines: Pea Protein Inputs, Plant-Based Ingredients, Plant-Based Pet Food Ingredients and Plant-Based Consumer Packaged Goods. Headquartered in Toronto, GFI buys directly from its extensive network of farmers, processes its products locally at its four wholly-owned processing facilities in Western Canada and ships to 37 countries across the world.

GFI’s vision is to become a vertically integrated farm-to-fork plant-based company providing traceable, locally sourced, healthy and sustainable food and ingredients. Through recent acquisition and development activities, GFI now offers a full suite of Plant-Based Consumer Packaged goods with over 20 SKUs under the YoFiit, Bentilia and Five Peas in Love brands.

Has inflation dashed hopes of a return to the plant-based meat boom?

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Plant-based meat sales in the UK grew by just 2.5% in the 36 weeks of early September, according to new data from market research firm Kantar, after a two-year surge. Revenue rose 40% in 2020 and 14% last year.

In the U.S., meanwhile, a tougher economic backdrop weighed on a market that began struggling last year. Sales fell 0.4% in the 32 weeks of early August, after falling 0.5% last year, according to data provider Spins. Sales rose 46% in 2020.
Spins senior manager Jeff Crumpton said “flexitarians” — people who eat only moderate amounts of meat — would think twice about plant-based meats as rising food prices lead to increased income pressures. “Their budget is difficult to make decisions about,” he said.

Industry analysts say plant-based meats are particularly vulnerable to consumer pressure because they tend to sell for more than real meat.

In the U.S., a pound of plant-based Beyond Meat products that made a splash in New York in 2019 sold for $8.35 in June, while real ground beef was nearly half that price at $4.90.

Even before inflation and recession fears intensified this year, the plant-based meat market had lost some momentum as consumer enthusiasm for the products waned initially.

Companies such as Canadian meat group Maple Leaf Foods have warned that hopes of a quick resumption of sales are fading. The Canadian packaged meat group has expanded into plant-based alternatives, but last month announced it would shrink its plant-based business by 25 percent and cut spending on advertising and promotions.

Recently Chief Executive Michael McCain told analysts last month that while the company has built a plant-based meat business model that assumes fundamental changes in consumer behaviour, “these transformative results did not materialize.”

Shares of Beyond Meat have fallen to less than a tenth of their 2019 peak, and the company has cut its revenue forecast. The group said it would cut about 4% of its 1,400 staff and cut its capital spending guidance to $80 million from $136 million in 2021.

“We are now seeing plant-based meat producers, including Beyond Meat, adjusting their cost structures to preserve liquidity and weather this weak macro period,” said Arun Sundaram, an analyst at investment research firm CFRA. These include layoffs and deliberate delays in capital projects.

While shoppers continue to demand more sustainable options, “success in this category is not inevitable,” said Carlotte Lucas, corporate engagement manager at the Good Food Institute Europe, an alternative protein industry lobby group.

“Investment is needed to make it attractive and affordable to consumers,” she added.

Maple Leaf is still betting that the plant-based meat market can grow 10% to 15% a year once inflation eases.

Jessica Moulton, a senior partner at McKinsey in London, said there are reasons to be optimistic about the market’s long-term prospects. “Food is generally a very stable place”. The massive increase in herbal products we’ve seen over the past few years is very unusual,” she said.

“The rate of change has decreased, but we think there has been a fundamental change in how sticky eating is done.”

Previously published by the financial post

Shoppers Drug Mart and Always make period products more accessible in Manitoba to help #EndPeriodPoverty

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Shoppers Drug Mart announced a new partnership with the Manitoba government to make period products more accessible to students and adults in need across the province.  Over the next three years, Shoppers Drug Mart, in partnership with Always, will donate nearly 10 million period products and 900 product dispensers to Manitoba’s school divisions, independent schools and social service agencies to help #EndPeriodPoverty.
“Inequitable access to period products, particularly for students, can lead to missed opportunities — school, work, and other activities — and creates barriers to success,” said Jeff Leger, President, Shoppers Drug Mart. “This donation will provide students in Manitoba with free access to period products, helping to more fully unlock their potential. We are proud to be a part of this initiative, and grateful to our stores, to Procter & Gamble, and to our customers for their support.”

Shoppers Drug Mart will work with Procter & Gamble, makers of Always, to supply 3.3 million period products to the province each year for the next three years.

“Always has been championing young people’s confidence for more than 35 years with puberty education programs and by providing access to period products to those in need. Since the launch of Always’ #EndPeriodPoverty program in 2018, Always has donated over 10 million period products to students in Canadian schools. With over 200 million pads donated to young people around the world in the past 10 years, Always is committed to helping end the systemic issue of period poverty here and across the globe,” said Liz Dubejsky, Brand Director of Always Canada. “Together, we can help #EndPeriodPoverty and create a country where no student has to miss school because of lack of access to period protection.”

The partnership with the Manitoba government is part of a long-term commitment by Shoppers Drug Mart Inc. through its LOVE YOU by Shoppers Drug Mart initiative to raise awareness and create action against period poverty in Canada.

“All students in Manitoba have the right to a high-quality education and the support they need to be successful,” said Minister of Manitoba Education and Early Childhood Learning, Wayne Ewasko. “This initiative will make school more inclusive by providing free access to menstrual products, which can lead to improved school attendance and student participation, especially amongst marginalized youth.”

“Thanks to this partnership, students in Manitoba and individuals accessing services at some domestic violence shelters and resource centres will now also have consistent, convenient access to the menstrual products they need,” said Minister of Manitoba Families, Rochelle Squires.

Since 2011, the LOVE YOU by Shoppers Drug Mart program has supported women’s health, including initiatives focused on promoting menstrual equity such as product donations, making period product dispensers available to homeless women in Toronto, and strategic collaborations with partners like Food Banks Canada. To learn more about Shopper’s initiatives, visit https://www.shoppersdrugmart.ca/en/love-you/periodpoverty.

Mimi’s Rock Announces New Product launch

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The company announced that it has shipped its initial stock to Amazon for its new Maritime Naturals Probiotic + Collagen Eye Cream. The product has already begun selling on the Company’s own site and has generated a solid initial response. The product is expected to be live on Amazon in the coming days.  In addition, the Company has already launched a Retinol Moisturizer 2-pack and will also be offering a travel pack size.
The Company also reports that the positive revenue trends have continued into the third quarter and performance is considerably ahead of the same period last year.  Product availability has been key to the momentum as well as being able to take price increases on some key products.

“These new products are a great compliment to our product line” commented David Kohler, CEO.  “We’ve had significant interest from our loyal customer base for the addition of these items, so we are excited to have shipped the initial orders”.  Kohler also added: “We are also pleased to advise that the revenue and EBITDA trends we’ve seen in Q’s 1 and 2 have continued into Q3.  Our strategic price increases have aided in improving performance across all financial metrics. We look forward to releasing Q3 results in early November”

About Mimi’s Rock Corp.:
Mimi’s Rock Corp. (www.mimisrock.com) is an online dietary supplement and wellness company which market and sells its products under the Dr. Tobias, All Natural Advice and Maritime Naturals brand names. The Dr. Tobias brand features over 30 products, including the top-selling Colon 14-Day Cleanse and the #1 selling Omega 3 Fish Oil on Amazon.com. All Natural Advice and Maritime Naturals products focus on skin and beauty care. Products sold under the All Natural and Maritime Naturals brand names are made in Canada and registered with Health Canada and under the EU Cosmetics Act. All Natural Advice has been featured on BNN as a top selling skincare brand in Canada, and has been rated the #1 Beauty Brand on Amazon Canada for the past four years.

NFL Star Jalen Hurts Signs Lemon Perfect Endorsement Deal

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Lemon Perfect, the fastest growing brand in the enhanced water category*, today announced a partnership with Philadelphia Eagles quarterback Jalen Hurts. Drinking Lemon Perfect Every Day Hurts joins Lemon Perfect as a brand champion to accelerate Lemon Perfect’s goal of becoming the No. 1 brand in market share in the multi-billion dollar fortified water category.
As fans across the U.S. turn their attention to the NFL season, Hurts’ partnership with Lemon Perfect is part of a fast-rising quarterback — the youngest quarterback in NFL history to start the playoffs — and a rapidly rising brand. touchdown pass between. It has won fans in the United States for its delicious taste.
“Lemon Perfect is my new favourite drink,” says Hertz. “Before I discovered Lemon Perfect, it was a challenge to give up sugary drinks, which are delicious and refreshing – without sugar. I also agree with Lemon Perfect’s belief that healthy hydration not only tastes good but is easy to use. I Looking forward to sharing Lemon Perfect with my fans and letting them know that water is no longer boring.”
As the lead spokesperson for Lemon Perfect, Hurts will help build brand awareness among NFL fans around the world, especially in the Delaware Valley, where Eagles fans are avid.

“We are honoured to have Jalen join our Lemon Perfect team as the first NFL ambassador in our company’s short history,” said Yanni Hufnagel, founder and CEO of Lemon Perfect. “Jalen is an NFL MVP-caliber star and his impact will continue to accelerate with each Eagles win. With Lemons in motion, Jalen is primed for a big season and a great year for the Hawks. ”

In April, Lemon Perfect announced the closing of a $31 million Series A funding round led by internationally acclaimed, award-winning artist and entrepreneur Beyoncé Knowles-Carter. The financing brings the total value of Lemon Perfect to more than $100 million less than three years after the company sold its first bottle.

Federal government is providing $30 million in loans to women entrepreneurs

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The Government of Canada recently announced that the Women’s Enterprise Organization of Canada (WEOC) will provide loans of up to $50,000 to women entrepreneurs and business owners this fall through the Women’s Entrepreneurship Loan Fund.

The fund, which will disburse nearly $30 million in loans, is already supporting women across the country, with the majority of recipients being underrepresented women. Anker’s strength and the country’s financial security.

“Women are smart, creative, motivated and they already know how to be successful,” said the Honourable Mary Ng, Minister of International Trade, Export Promotion, Small Business and Economic Development. “What they need is opportunity, open doors and raised hands. This is exactly what our government provides through the Women’s Entrepreneurship Loan Fund. By removing systemic barriers to access to finance, we are once again leveraging the leverage to empower women entrepreneurs to reach their full potential, create local jobs and drive economic growth.”
WEOC will provide loading funds through its regional loan fund partners and is committed to working with women entrepreneurs at every stage of the application process and beyond.

“The Women’s Entrepreneurship Loan Fund empowers women entrepreneurs by providing much-needed funding and comprehensive business support that we know will ensure long-term success,” said WEOC CEO Alison Kirkland. “SMEs The backbone of Canada’s economy, now is an excellent time to devote resources to supporting the growth of women-owned businesses.”

For more information on WEOC’s Loan Fund Program, click here.

iHerb Celebrates Its 26th Anniversary of Making Health & Wellness Products Easy and Affordable

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Founded in 1996 on the belief that a healthy and balanced life should be convenient and affordable for everyone, iHerb’s operation has grown into a team of over 2,400 with 11 million active customers in over 185 countries.
For over two decades, iHerb has been driven to consistently grow and innovate, based on the ethos that everybody matters. The e-commerce platform, iHerb.com, provides customers with a localized experience that makes it quick and simple for people all over the globe to shop for the finest wellness products at the very best prices.

The shop supports 16 languages, 74 currencies, and 34 localized payment options while offering over 30,000 products in categories such as Vitamins, Supplements, Sports, Personal Care, Skin Care, Beauty, Kids, Home, Grocery, and Pets. With an unparalleled international reach, shipping to over 185 countries, iHerb’s global distribution network is anchored by eight climate-controlled global fulfillment centers and inventory hubs, and a state-of-the-art distribution chain. This allows the brand to ship its products directly to consumers — never through third-party sellers — and ensure the highest quality and freshness every time.

“As we celebrate our 26th anniversary this year, we are both grateful for the journey behind us, and energized to find new, innovative ways to offer our customers the finest curated selection of quality health and wellness products at the best possible value, conveniently delivered directly to their doors,” said Emun Zabihi, CEO of iHerb. “At iHerb, we believe that everyone in the world should have easy access to products that will help them live their healthiest, best life. Our dedicated iHerb team has worked hard to provide that access for our customers everywhere possible.”

In celebration of 26 years of promoting wellness, iHerb has launched a new wellness quiz to make it even simpler for customers to find the right products to meet their health and wellness goals.

Greenspace Brands Inc. reports first quarter fiscal 2023 results

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GREENSPACE BRANDS INC. REPORTS FIRST QUARTER FISCAL 2023 RESULTS, HIGHLIGHTING STABLE GROSS REVENUE AND IMPROVEMENTS IN ADJUSTED EBITDA VERSUS THE PRIOR YEAR

SUMMARY RESULTS OF QUARTER ONE FISCAL 2023:
Gross Revenue from continuing operations was $5.1 million, representing a 26.6% improvement versus the prior quarter ended March 31 20221 and in line with the prior year 2. Gross Revenue compared to prior year reflects the following counter-balancing factors: (i) during the fiscal year ended March 31, 2021 certain customers decided to reduce or stop doing business with the Company due to poor customer service levels, but were still doing some business with the Company last year, positively impacting the three-month period ended June 30, 2021; (ii) a one-time inventory pipeline replenishment by certain customers positively impacted the comparative period ended June 30, 2021; (iii) price increases implemented in response to increasing costs during the prior twelve months positively impacted the period ended June 30, 2022; (iv) several new product listings from the Company’s largest customer positively impacted the current period; and, (v) the portfolio simplification implemented as part of the Project FIT initiative reduced active stock keeping units (“SKUs”) across the business that enabled the Company to achieve higher gross revenue per SKU, on this simplified portfolio.Gross Profit Percentage was 20.4% of net revenue compared to 22.6% in the prior year 2, largely attributable to: (i) inflationary pressures leading to higher input costs; (ii) the return to higher promotional activities to drive growth of the branded business; (iii) listing fees incurred for broadening the distribution of existing and margin-accretive new products in the portfolio, which were not incurred during the same three-month period of the prior year; partially offset by, (iv) the positive impact of pricing actions implemented in the prior fiscal year; and, (v) a decrease in the provision for obsolete inventory compared to the same three-month period of the prior year. Excluding listing fees incurred during the three-month period ended June 30, 2022, the Company’s adjusted gross profit percentage was 22.0%, generally in-line with the prior year period. It is important to note that the Company has announced additional price increases to its customers during the quarter to help offset industry-wide inflationary pressures. These additional price increases are expected to protect gross profit percentage over subsequent periods. In addition, the Company continues to progress its Project FIT cost savings initiatives which are expected to help achieve its gross profit percentage targets.

Selling, General and Administrative (“SG&A”) expenses of $1.6 million improved by 15.8% compared to $1.9 million in the prior year2 with significant reductions in salaries and benefits. This improvement reflects the Company’s progress in reducing SG&A expenses as it executes its Project FIT initiatives.

Net Loss of $1.8 million, compared with a $0.3 million net loss in the prior year 2, was primarily attributable to: (i) restructuring gains of $1.2 million recognized in the prior year; (ii) higher accretion expense recorded during the period of $0.5 million (2021 – $0.1 million); (iii) lower salaries and benefits expenses of $0.7 million for the current period (2021 – $1.1 million); (iv) higher rebates and discounts of $0.9 million for the current period (2021 – $0.7 million); and, (v) foreign exchange gains of $0.1 million for the current period (2021 – $0.1 million loss).

Adjusted EBITDA3 of negative $0.6 million was improved 24.1% compared to the prior year2, reflecting the matters described above.

1-Quarter 1 Fiscal 2023 compared to Quarter 4 Fiscal 2022.
2-Quarter 1 Fiscal 2023 compared to Quarter 1 Fiscal 2022.
3-See “Non-IFRS Financial Measures And Key Metrics” below. EBITDA adds back certain non-cash items to net income or loss from continuing operations and is used by Management to measure operating performance.  Adjusted EBITDA further adjusts EBITDA by adding back income or expenses of a non-cash, non-recurring, unusual or one-time nature.  Refer to the Company’s Management Discussion and Analysis”This past year we have been implementing our Focused Growth Strategy across the business and heightening our drive towards profitable growth,” said Shawn Warren, President and CEO of GreenSpace Brands Inc. “We are seeing encouraging progress with broader retailer support, new distribution wins with large retailers and continued Project FIT cost savings initiatives.  To address inflationary pressures across our industry, we have announced a series of additional pricing actions for retail and foodservice customers.  Overall, Management is optimistic that Fiscal 2023 will show continued adjusted EBITDA improvements with better topline growth and improved gross profit percentages as we continue to focus and simplify the business.”

OUTLOOK:
Management believes that its new Vision, Strategic Plan and implementation of its Focused Growth Strategy will lead to improvements in adjusted EBITDA that will continue into subsequent years.  The Company has improved customer service levels across all three of its branded businesses, leading to the resumption of widespread promotional activities with select retailers. The Company has been able to regain distribution with certain strategic customers and has been able to make inroads into launching margin-accretive new products and new channel growth across e-commerce platforms.  Aligned with its Focused Growth Strategy, Management has prioritized improvements in gross profit percentage and overall profitability through better product mix, price increases and enhanced cost management at all levels.

GreenSpace has been able to rebuild credibility with its supplier base and renegotiate payment terms with a number of key suppliers across its ingredient and manufacturing network.  While rebuilding customer revenue momentum may take time after the working capital challenges of the previous two years, Management expects that the foundational elements have been established to deliver improvements in both topline performance and profitability.  Management believes that its Focused Growth Strategy will continue to drive improvements in the operation over time and remains optimistic that this initiative will improve adjusted EBITDA to help finance the future growth opportunities available to the Company.

CORPORATE UPDATE:
On June 2, 2022, the Company announced that it had initiated a review of strategic alternatives to enhance shareholder value, which would consider a range of potential strategic alternatives.  The Company engaged financial advisors to assist in the review and no formalized timetable was established for the completion of the strategic review.

Almost all of the Company’s loans payable mature on or around September 30, 2022 and extension, renewal or replacement facilities have not yet been arranged.  There can be no certainty that Management will be successful in its negotiations with the current or alternative lenders to extend or replace these facilities nor is there certainly that the terms of any extension or replacement facility will be as favourable as the existing terms.

Good natured Products Inc. Announces Quarterly Financial Results

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Good natured Products Inc. Announces Quarterly Financial Results for the Three and Six Months Ended June 30, 2022.

For Q2 2022, the Company delivered another quarter of positive adjusted EBITDA1 coupled with strong growth in revenues. Gross margins remained in the targeted range despite continued inflationary pressure, while growth in revenue and gross profit outpaced increases in operating expenses.
Revenue in Q2 2022 grew on a year-over-year basis by 106% to $25.5 million, driven by strong organic growth, increases in average selling price per unit and contribution from strategic acquisitions. The Company’s active business-to-business (“B2B”) customer accounts grew to over 1,400 as at June 30, 2022.

“I remain incredibly proud of our team’s unwavering commitment to serving our customers while navigating challenging market conditions and inflationary pressures over the last few quarters. We’ve delivered another solid quarter of growth by focusing on strong execution and leveraging our investments in production capability, like with our recent acquisition of FormTex Plastics in Houston,” stated Paul Antoniadis, CEO of good natured®. “In future quarters, you’ll continue to see our commitment to strong execution and productivity improvements that are laying the foundation to profitably scale our business and the associated positive environmental impact that comes with our growth.”

Key Highlights

Revenues for Q2 2022 increased 106% to $25.5 million compared to $12.4 million for the three months ended June 30, 2021 (“Q2 2021”). H1 2022 revenues increased 154% to $51.5 million compared to $20.3 million for the six-month period ended June 30, 2021 (“H1 2021”).

Variable gross profit1 for Q2 2022 increased 97% to $8.5 million, representing a variable gross margin1 of 33.1%, compared to $4.3 million and 34.7% for Q2 2021. Variable gross profit for H1 2022 increased 122% to $16.7 million, 32.4% of sales, compared to $7.5 million, 37.1% of sales, in H1 2021.

Gross profit for Q2 2022 increased 92% to $6.7 million representing a gross margin of 26.4%, compared to $3.5 million and 28.3% respectively for Q2 2021. Gross profit for H1 2022 increased 113% to $13.4 million, 26.0% of sales, compared to $6.3 million, 31.1% of sales, in H1 2021.

Selling, general and administrative (“SG&A”) expenses, excluding acquisition activity and one-time charges,1 for Q2 2022 and H1 2022 were $4.0 million and $7.5 million compared to $2.2 million and $3.8 million for Q2 2021 and H1 2021. As a percent of sales, SG&A expenses, excluding acquisition activity and one-time charges,1 declined to 16% for Q2 2022 and 15% for H1 2022 compared to 18% in Q2 2021 and 19% in H1 2021.

SG&A expenses for Q2 2022 and H1 2022, including acquisition activity and one-time charges, were $4.6 million and $8.4 million compared to $3.2 million and $4.9 million for Q2 2021 and H1 2021. As a percent of sales, SG&A expenses declined to 18% for Q2 2022 and 16% for H1 2022 compared to 26% in Q2 2021 and 24% in H1 2021.

The Company’s adjusted EBITDA1 for Q2 2022 and H1 2022 was $1.0 million and $2.2 million respectively, compared to a loss of $0.2 million for Q2 2021 and break-even for H1 2021.

In Q2 2022, the Company incurred a net loss of $3.0 million compared to a net loss of $3.7 million in Q2 2021. Net loss for H1 2022 was $4.6 million compared to a net loss of $5.6 million in H1 2021.

Subsequent to quarter end, on August 26, 2022, the Company announced that it had completed a senior secured revolving credit facility with Wells Fargo Bank, N.A., through its wholly owned subsidiary Well Fargo Capital Finance Corporation Canada, of up to USD $55 million and closed a $6.6 million mortgage financing with Business Development Bank of Canada. Further details regarding these announcements can be found in the Company’s press release dated August 26, 2022.

Ghana: 50 medical journalists are being trained to promote naturopathy

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The Faculty of Holistic Medicine and Technology at Nyarkotey University has trained 50 medical journalism students in naturopathic medicine to advance the practice and profession of naturopathic medicine in Ghana. The Faculty has achieved great recognition in the field of modern naturopathic medicine under the guidance of Professor Raphael Nyarkotey Obu, Professor of Naturopathic Health Sciences and renowned medical and scientific writer for national newspapers.

According to Professor Raphael Nyarkotey Obu, medical and scientific writings have brought him great recognition, especially in areas that are overlooked by many. Therefore, he found it necessary to train naturopathic medicine students in medical and scientific reporting to help them write articles on scientific topics. The presenters of the program come from medical and journalism backgrounds.

Ruth Narkie Nartey received top honours in medical journalism as a naturopathic student.

Noting that medical journalism appears to be new to Ghanaian jurisprudence, Professor Nyarkotey believes that the education and successful completion of naturopathic medical students is important to the public because of misinformation and reporting, especially regarding the practice of herbal, complementary and alternative medicine Because of the lack of knowledge in the mainstream, this is an important area that I would like you to spread as journalists, he said.

Professor Nyarkotey, whose articles most often make headlines in national newspapers, also noted: “It is unfortunate that in Ghana we have managed to downgrade our local food and natural remedies while other countries make millions. But I’m glad there’s a new revolution in the media that supports the articles I publish regularly.”

He also noted that his frequent posts have sparked a big national debate about whether our local food is good. “Through my articles, many people have discovered that not all starchy foods are bad for our health because the news of starchy foods has become a bad public image. Today, we know from science that we learn from local delicacies Resistant starches, such as tapioca fufu, Gary, etc., obtained in gluten, are good for our gut health because they resist digestion.”

He is quick to add: “While medical news articles are often effective at conveying public health information, they often convey false or misleading information about health care, partly because journalists do not know or cannot communicate the results of clinical trials, and partly because They don’t know.”. This can lead to unrealistic expectations due to the aggressive medical procedures and experimental techniques involved. “

Prof Nyarkotey added that the mass media can also trigger a “communication storm” to draw attention to a single health problem, which has been portrayed for years as a disparagement of herbal and alternative remedies. “Your role in medical journalism also affects the quality of a person’s healthcare. So I urge everyone to be studious and to strive for excellence. Don’t be led by money and short-term success. But be bold, brave, and confident. In Medical News build a good brand in the world, and I can tell you where that takes you.” He called on naturopaths to become the new wine of medical journalism to advance the naturopathic profession.
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