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Life Expectancy Gap Between Men and Women with HIV Persists

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A new study from the BC Centre for Excellence in HIV/AIDS (BC-CfE) has found that while life expectancy for people with HIV (PWH) in British Columbia, Canada has improved dramatically over the past few decades, women with HIV continue to experience significantly lower life expectancy gains than men.

The study, published in The Lancet Public Health, analysed data from 1996 to 2020 and found that although both men and women have benefited from advances in HIV treatment, the gap in life expectancy between the sexes has widened rather than narrowed. This disparity highlights ongoing socio-economic and healthcare barriers that disproportionately affect women living with HIV.

HIV Treatment Successes, But a Growing Gender Divide

Since 2012, British Columbia has intensified its efforts to combat HIV through the expansion of the Seek and Treat for Optimal Prevention of HIV/AIDS Program (STOP HIV/AIDS). This initiative has led to increased HIV testing, earlier treatment, and improved access to care, resulting in substantial life expectancy gains for people with HIV.

However, the benefits have not been equal. According to the study:

  • Life expectancy for men with HIV at age 20 increased from 44 years (1996–2001) to 68 years (2012–2020).
  • Life expectancy for women with HIV at age 20 rose from 42 years (1996–2001) to 61 years (2012–2020)—a much smaller increase.
  • The life expectancy gap at ages 20 and 40 widened over time, indicating that improvements in healthcare access and treatment have not translated equally across genders.

Dr. Katherine W. Kooij, the study’s lead author, expressed concern about the findings.

“The good news is that both men and women with HIV are living longer, healthier lives thanks to safe and effective HIV treatments available at no cost in British Columbia. However, we initially expected that the life expectancy gap between men and women with HIV would narrow over time. Instead, it has grown.”

Dr. Kooij and her colleagues suspect that socio-structural factors such as healthcare barriers, poverty, housing instability, and stigma may explain why women with HIV continue to face poorer health outcomes.

Women with HIV at Higher Risk of Non-Communicable Diseases

One of the key findings of the study was that women with HIV are 33% more likely to die from non-communicable diseases—including kidney, liver, and lung diseases—compared to men with HIV. This remained true even after accounting for age, socio-economic factors, and past HIV-related health issues.

The research also showed that women with HIV are more likely to live in lower-income neighbourhoods. In the study:

  • 12.3% of women with HIV lived in Vancouver’s Downtown Eastside—a neighbourhood known for high rates of unemployment, housing instability, mental health challenges, and substance use. In contrast, only 7.1% of men with HIV lived in this area.
  • Women were more likely to report injection drug use as a risk factor for HIV transmission and were more likely to meet the criteria for substance use disorder.

These findings align with a larger Canada-wide study that showed women with HIV are more likely to experience food insecurity, lower income, weaker social support, and discrimination compared to women without HIV.

Additionally, the ongoing opioid crisis in British Columbia has had a disproportionate impact on women with HIV, further contributing to lower life expectancy.

The BC-CfE’s study underscores the need for urgent action to close the life expectancy gap for women with HIV.

“While we continue researching the causes of these disparities, immediate steps must be taken to support women with HIV,” said Dr. Kooij. “Low-barrier healthcare, better housing, and stronger community connections are crucial to improving health outcomes for women.”

The study also emphasizes the importance of screening and prevention efforts for non-communicable diseases among women with HIV. Chronic illnesses, often overlooked in HIV care, are becoming the leading causes of death in this population.

“The life expectancy gap between men and women with HIV should be narrowing—not getting worse,” added Dr. Kooij.

Key Study Insights

  • The study included 11,738 men (82.2%) and 2,534 women (17.8%) with HIV, all aged 20 or older.
  • Life expectancy was measured at ages 20, 40, and 55 over three periods: 1996–2001, 2002–2011, and 2012–2020.
  • The findings contrast with global trends, where women typically outlive men in the general population.

About the BC Centre for Excellence in HIV/AIDS

The BC Centre for Excellence in HIV/AIDS (BC-CfE) is Canada’s largest HIV/AIDS research, treatment, and education centre, internationally recognized for its leadership in combating HIV/AIDS. It pioneered the Treatment as Prevention® (TasP®) strategy, which has influenced global targets, including UNAIDS’ 95-95-95 goal to end the HIV pandemic by 2030.

Beyond HIV, the BC-CfE applies its Targeted Disease Elimination® approach to areas such as viral hepatitis and addiction, working closely with government agencies, healthcare providers, researchers, and communities to improve health outcomes across Canada and globally.

Final Thoughts

This study is a stark reminder that progress in HIV treatment does not automatically translate to equal outcomes for all. While medical advancements have significantly extended life expectancy for people with HIV in British Columbia, women continue to face systemic barriers that limit their ability to benefit fully.

Closing this gap requires a comprehensive approach—one that goes beyond medical care to address the social determinants of health affecting women with HIV. By tackling issues such as housing instability, economic insecurity, and healthcare access, policymakers and healthcare providers can help ensure that all people living with HIV have an equal chance at a longer, healthier life.

The Dr. Rogers Prize Enters a New Era with Name Change and Increased Award

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The Lotte & John Hecht Memorial Foundation has announced a significant transformation for its prestigious biennial healthcare award. The Dr. Rogers Prize for Excellence in Complementary & Alternative Medicine is now the Dr. Rogers Prize for Advancing Health, Medicine & Healing, reflecting a broader vision for medical innovation in Canada. Accompanying this change, the cash prize has been increased to $300,000 CAD, making it the largest award of its kind in the country.

A Name That Reflects Progress in Healthcare

Healthcare is an evolving field, with new approaches emerging that blend conventional, complementary, and alternative practices. The original title of the Dr. Rogers Prize no longer fully captured the diversity of modern medical advancements. By shifting the focus to “advancing health, medicine, and healing,” the prize embraces a wider array of groundbreaking work in patient care and medical research.

Despite the change, the award remains deeply rooted in the vision of Lotte and John Hecht, who were passionate about supporting innovative treatments beyond conventional medicine. It also continues to honour the legacy of Dr. Roger Rogers, a Vancouver physician known for championing patient choice, disease prevention, and medical innovation in the face of institutional resistance.

An Evolving Recognition for Groundbreaking Contributions

The Dr. Rogers Prize for Advancing Health, Medicine & Healing will maintain its rigorous assessment process, ensuring that recipients exemplify outstanding contributions to patient care and medical research. However, a key shift will occur in how winners are celebrated.

Rather than hosting a formal gala, the Foundation will redirect resources toward amplifying the achievements of its recipients in more meaningful ways. The 2025 winner will be announced this autumn, with a smaller, regional award dinner held in their honour at a mutually convenient time and location.

This evolution aligns with the Foundation’s broader mission: not only to recognize excellence but also to promote knowledge-sharing and innovation in healthcare. Since its inception in 2007, the Dr. Rogers Prize Lecture Program has distributed $1.9 million to support conferences that educate, inspire, and connect professionals dedicated to advancing medicine.

Celebrating Trailblazers in Canadian Medicine

The Dr. Rogers Prize has always sought to recognize those who challenge the status quo, push boundaries, and transform healthcare for the better. Previous winners include pioneers in integrative medicine, groundbreaking researchers, and forward-thinking clinicians who have significantly impacted patient care in Canada.

Past Recipients:

  • 2007 – Dr. Alastair Cunningham, Dr. Abram Hoffer
  • 2009 – Dr. Hal Gunn, Dr. Badri Rickhi
  • 2011 – Dr. Marja Verhoef
  • 2013 – Dr. Sunita Vohra
  • 2015 – Dr. Heather Boon
  • 2017 – Dr. Dugald Seely
  • 2019 – Dr. Bonnie Kaplan
  • 2021 – Dr. Linda Rapson, Dr. Gregor Reid
  • 2023 – Dr. Linda Carlson, Dr. Stephen Genuis

A Legacy of Vision and Innovation

Founded in 2007, the Dr. Rogers Prize remains committed to supporting medical professionals who embody the same vision, leadership, and integrity as Dr. Roger Hayward Rogers. A pioneer in offering non-conventional cancer treatments, Dr. Rogers was a leading advocate for patient-centred care. In recognition of his work, he was awarded the Order of British Columbia in 2001.

Nominations Now Open for the 2025 Prize

As the Dr. Rogers Prize steps into this new chapter, its core mission remains unchanged: to honour and support exceptional individuals whose work advances health, medicine, and healing in Canada.

Nominations for the 2025 Dr. Rogers Prize are now open. To nominate an outstanding healthcare professional, visit DrRogersPrize.org.

Flow Beverage Corp. Welcomes José Bautista

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Flow Beverage Corp has announced a new Strategic Advisory Agreement with former Major League Baseball star José Bautista. Alongside this, the company has successfully closed the second tranche of its ongoing non-brokered private placement offering of convertible debenture units.

José Bautista Joins Flow as Strategic Advisor

Best known for his legendary career with the Toronto Blue Jays, six-time MLB All-Star and three-time Silver Slugger José Bautista has transitioned into a dynamic business career, with ownership stakes in Las Vegas Lights FC, Diesel Optimization, and Bella Aldea Dominican Coffee. Now, he is bringing his expertise to Flow, where he will play a key role in brand, marketing, and media strategy.

As part of his involvement, Bautista has also invested in Flow through the private placement, further strengthening his commitment to the company’s vision.

“José’s dedication to training, lifestyle, and recovery aligns perfectly with Flow’s mission. Our brand stands for superior hydration and wellness, and we believe José’s experience as a professional athlete makes him an ideal advocate for Flow’s mineral-rich spring water,” said Nicholas Reichenbach, Founder and CEO of Flow.

Bautista himself echoed the enthusiasm:

“Becoming a strategic advisor and investor in Flow was an easy decision. As an athlete, hydration is key, and Flow provides essential minerals and electrolytes that support peak performance. This is more than just water—it’s about giving the body what it needs to perform at its best.”

José Bautista, former MLB All-Star, joins Flow Beverage Corp. as a strategic advisor and investor.

Closing of the Second Tranche in Private Placement

Flow has also successfully completed the Second Tranche of its previously announced private placement, issuing an additional 43.382 convertible debenture units at CDN$10,000 per unit, raising gross proceeds of CDN$433,820.

Each Convertible Debenture Unit includes:

  • One 12% unsecured convertible debenture valued at CDN$10,000, maturing in three years and convertible into subordinate voting shares (SVS) at CDN$0.41 per share.
  • 4,878 SVS purchase warrants per unit, each allowing the purchase of an additional SVS at CDN$0.41 for the next three years.

In total, Flow issued 211,617 warrants through this tranche. The convertible debenture terms have been amended so they are no longer redeemable at Flow’s option.

Looking Ahead: Future Tranches and Use of Funds

Flow intends to raise up to CDN$7,000,000 in total through additional tranches, though the final amount remains uncertain. The proceeds from this private placement will be used for working capital and general corporate purposes.

All securities issued under the Second Tranche are subject to a four-month and one-day statutory hold period, ending on June 4, 2025.

The Private Placement remains subject to final TSX approval.

Regulatory Notes

This announcement is for informational purposes only and does not constitute an offer to sell or solicit an offer to buy securities. The securities have not been registered under the U.S. Securities Act of 1933 and may not be offered or sold in the United States without registration or an applicable exemption.

Final Thoughts

With José Bautista on board, Flow Beverage Corp. is strengthening its brand and marketing strategy while securing additional financial backing. As the company continues to expand, this latest investment round highlights its commitment to providing premium hydration solutions and driving future growth.

Apotex Expands into Canada’s Health & Wellness Market with CanPrev Acquisition

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Apotex Inc., one of Canada’s largest pharmaceutical companies, has just made a bold move to be at the forefront of this transformation. The company announced the acquisition of CanPrev marking the company’s official entry into the booming health and wellness industry.

This strategic acquisition signals a major step forward for Apotex as it expands beyond traditional pharmaceuticals and into the world of vitamins, supplements, and natural health products—a sector experiencing growing consumer demand. CanPrev, known for its CanPrev, Cyto-Matrix, and Orange Naturals brands, brings a diverse portfolio of over 445 products, available in more than 3,400 retail locations across Canada, from pharmacies and health food stores to grocery chains and online platforms.

A selection of CanPrev’s natural health products, now part of the Apotex family.

A Natural Fit for Apotex’s Growth Strategy

For Apotex, this acquisition isn’t just about expansion—it’s about meeting the changing needs of consumers. Canadians are increasingly looking for natural, preventative health solutions, and with CanPrev’s strong reputation among both consumers and health professionals, Apotex is well-positioned to deliver.

“The acquisition of CanPrev advances Apotex further along on our Journey of Health growth strategy,” said Allan Oberman, President & CEO of Apotex. “It strategically complements our ongoing focus to expand high-value products to consumers and provides us with the opportunity for expansion into select international markets.”

With its established pharmacy presence, Apotex will now be able to broaden its reach into health food stores, naturopathic clinics, and new retail channels, opening doors for even greater accessibility to CanPrev’s trusted products.

A Shared Commitment to Quality & Innovation

For Franco and Tanya Salituro, founders of CanPrev, this acquisition represents an exciting new chapter in their company’s journey.

“We are excited for CanPrev to embark on this new chapter with Apotex, a Canadian-based global health leader,” they shared. “Under Apotex’s ownership, we have an ally and a champion for the natural health industry, opening incredible opportunities for CanPrev to expand its reach and deliver high-quality products to broader audiences.”

Apotex’s established legacy in research, innovation, and pharmaceutical excellence aligns seamlessly with CanPrev’s commitment to science-backed natural health solutions. This union promises exciting developments in product innovation, as well as greater availability of trusted, high-quality supplements for Canadians.

What’s Next?

While CanPrev will continue to operate under its existing brand and distribution channels, consumers can expect increased accessibility to its products across Canada. Additionally, the acquisition sets the stage for future global expansion, bringing CanPrev’s renowned products to new markets through Apotex’s international network.

With the Canadian health and wellness sector on a steady upward trajectory, this acquisition is not just a business move—it’s a reflection of the changing healthcare landscape. As more Canadians prioritize preventative health and natural solutions, Apotex’s entry into this space ensures that trusted, high-quality supplements are more accessible than ever.

How Nutraceutical Brands and Health Retailers Can Manage Costs as the Canadian Dollar Declines

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The Canadian dollar has recently experienced its longest monthly decline since 2016, posing challenges for Canadian nutraceutical companies and health retailers engaged in international trade, particularly with European and Asian markets. A weaker Canadian dollar increases the cost of importing raw materials and products, potentially impacting profitability. Beyond sourcing locally, businesses can implement several strategies to mitigate the effects of currency depreciation.

1. Utilize Financial Hedging Instruments

Employing financial instruments such as forward contracts and currency options can help manage foreign exchange risk. Forward contracts allow businesses to lock in exchange rates for future transactions, providing cost certainty. Currency options offer the flexibility to exchange currency at a predetermined rate before a specified date, which can be advantageous in volatile markets.

 

2. Diversify Supplier and Market Base

Expanding your network of suppliers to include those in countries with more stable or favourable exchange rates can reduce reliance on any single currency, helping to manage costs and minimize the impact of currency volatility. Similarly, diversifying your export markets can reduce dependence on a single economy, mitigating risks associated with currency fluctuations.

 

3. Implement Natural Hedging Strategies

Natural hedging involves matching revenue and expenses in the same foreign currency. For instance, if you have expenses in euros, generating revenue in euros can offset potential losses due to currency fluctuations. This approach reduces the need for currency conversion and minimizes exposure to exchange rate volatility.

 

4. Adjust Pricing Strategies

Consider adjusting your pricing to reflect increased costs due to currency depreciation. Transparent communication with customers about the reasons for price changes can help maintain trust and loyalty.

5. Enhance Operational Efficiency

Improving operational processes can help offset increased costs. Investing in technology and streamlining operations can lead to cost savings, helping to counterbalance the effects of a weaker currency.

By implementing these strategies, Canadian nutraceutical companies and health retailers can better navigate the challenges posed by a declining Canadian dollar and maintain their competitive edge in the global market.

Canada Implements Tariff Relief Mechanism Amid U.S. Trade Dispute: The Impact on Health and Wellness

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Canada Implements Tariff Relief Mechanism Amid U.S. Trade Dispute: The Impact on Health and Wellness
In the latest chapter of the ongoing trade tensions between Canada and the United States, Canadian officials have announced a relief mechanism for businesses affected by retaliatory tariffs set to take effect this week. This move comes as a direct response to a new wave of U.S. tariffs introduced under former President Donald Trump, targeting Canadian exports alongside those from Mexico and China.

The Canadian government’s “remission process” will allow businesses to apply for exemptions or refunds on tariffs if they can prove that affected goods cannot be reasonably sourced domestically or from non-U.S. suppliers. Additionally, case-by-case exceptions will be considered where tariffs could have a severe impact on the Canadian economy.

Finance Minister Dominic LeBlanc underscored the importance of the measure, stating, “We want to preserve this relationship, but in the face of the unjustified U.S. tariffs against Canadian goods, we are taking action to protect our economy, our workers, and our businesses. We will always stand for Canada.”

As Canada retaliates with its own tariffs—starting with $30 billion worth of consumer goods on Tuesday, followed by an additional $125 billion in the coming months—businesses across multiple sectors, including health and wellness, are bracing for economic repercussions.

How the Trade Dispute Impacts Health and Wellness Businesses
The health and wellness industry in Canada is deeply connected to international trade, particularly when it comes to imported raw materials, finished products, and medical supplies. With tariffs being imposed on a wide range of consumer goods—including cosmetics, dietary supplements, and wellness products—the industry faces potential price hikes, supply chain disruptions, and regulatory challenges.

Many health and wellness products, from vitamins and supplements to skincare and personal care items, are manufactured in or sourced from the United States. With new tariffs in place, Canadian importers will face higher costs, which could then be passed on to consumers.

Popular American brands in organic skincare, plant-based supplements, and fitness-related nutrition products could see price increases, making them less accessible to Canadian consumers. Retailers and wellness clinics that rely on U.S. suppliers for specialty health products may struggle to maintain their pricing structures, potentially leading to reduced profit margins or lower sales.

Supply Chain Challenges for Canadian Pharmacies and Clinics
Pharmacies, wellness clinics, and holistic health practitioners often depend on American-made medical and wellness products, including diagnostic tools, medical devices, and specialty pharmaceuticals. If these items are subject to tariffs, delays in sourcing and increased costs could disrupt operations.

For example, products such as orthopedic supports, rehabilitation equipment, and even certain medical-grade supplements could become more expensive or harder to obtain. While some products may be sourced from Europe or other regions, the transition to new suppliers could take time and involve regulatory hurdles.

Impact on Natural and Organic Health Markets
The natural health industry, which includes organic foods, plant-based supplements, and holistic remedies, is also vulnerable. Many superfoods, such as organic nuts, seeds, and plant-based proteins, are imported from the U.S., and tariff-related cost increases could discourage consumer purchases.

For Canadian businesses that specialize in organic wellness products, the challenge will be finding alternative suppliers outside of the U.S. while maintaining product quality and compliance with Canadian regulations. The government’s remission process may provide relief for some businesses, but it remains unclear how efficiently the system will work and how many companies will qualify for exemptions.

A Balancing Act for the Government and Businesses
As the trade dispute unfolds, Canadian policymakers must strike a balance between defending national economic interests and minimizing harm to businesses and consumers. While retaliatory tariffs send a strong political message, they also risk making essential products less affordable, particularly in sectors like health and wellness, where accessibility is key.

Businesses in the industry will need to be proactive in assessing their supply chains, seeking alternative suppliers where possible, and applying for tariff relief if eligible. Meanwhile, Canadian consumers may have to adjust to higher prices on some of their favourite wellness brands—at least until trade relations stabilize.

What’s Next?
The coming months will determine how significantly the health and wellness sector is impacted by the tariffs and whether businesses can successfully navigate the government’s remission process. For now, industry leaders and policymakers alike will be closely monitoring trade negotiations, hoping for a resolution that prioritizes economic stability without compromising the availability of essential health and wellness products for Canadians.

Canada’s Retaliatory Tariffs: How They Impact Businesses & the Health and Wellness Industry

Resbiotic Expands Global Reach with Strategic Partnership in Mexico

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New Distribution Agreement with Grupo Columbia Strengthens International Presence

Resbiotic Nutrition Inc has entered into a strategic distribution agreement with Grupo Columbia S.A. de C.V., a key player in Mexico’s probiotic and pharmaceutical sectors. Under this collaboration, resB® Lung Support Probiotic will be the first product commercialised across Mexico through Laboratorios Columbia, expanding resbiotic’s footprint in Latin America.

resB®, developed by Dr. C. Vivek Lal, was designed to enhance respiratory function, support gut health, and promote better sleep. Dr. Lal, an expert in pulmonary microbiome research, serves as Director of Clinical Innovation and Director of Pulmonary Microbiome & Innovation Labs at the University of Alabama at Birmingham. He is also the founder of Resbiotic Nutrition, Alveolus Bio Inc., and Able Biolabs, with operations in Birmingham, AL, and Boston, MA.

A Milestone in Resbiotic’s Global Expansion

This agreement marks a major step in resbiotic’s global growth strategy, reinforcing its commitment to delivering science-backed, targeted probiotic solutions to consumers worldwide. By leveraging Laboratorios Columbia’s established salesforce and medical marketing capabilities, resbiotic aims to introduce its formulations to a wider healthcare and consumer audience in Mexico.

“Following our strong brand growth in North America, expanding into Mexico through strategic partnerships is a key milestone in our global distribution strategy,” said Dr. C. Vivek Lal, Founder of resbiotic“Laboratorios Columbia’s leadership in probiotic-based health solutions makes them an ideal partner to bring our clinically researched formulations to consumers seeking effective microbiome support for chronic conditions.”

Addressing Global Health Challenges with Targeted Microbiome Solutions

Resbiotic’s product line is built around the Gut-X Axis, a concept that highlights the interconnected relationship between the gut and other physiological systems. By modulating targeted biological pathways, resbiotic’s formulations are designed to support overall health and address specific chronic conditions.

Key Products in the Resbiotic Portfolio

  • resB® Lung Support Probiotic – The world’s first respiratory probiotic, designed to support lung health in response to pollution, smoking, allergies, and chronic lung conditions.
  • resG® Prebeet Prebiotic – A prebiotic blend formulated to promote gut health and metabolic balance.
  • resM® GLP-1 Postbiotic – A postbiotic formulation supporting metabolic and gut health through innovative GLP-1 modulation.
resB® Lung Support Probiotic, formulated with clinically validated strains (RSB11, RSB12, RSB13), is designed to support lung health in individuals exposed to pollution, smoking, and allergens.

A Strong Partnership for the Future

The partnership with Laboratorios Columbia ensures that resbiotic’s formulations will reach health-conscious consumers, healthcare practitioners, and retailers across Mexico. With a growing demand for clinically validated probiotic and biotic-based solutions, this collaboration positions both companies for long-term success in the region.

“We are excited to work with Dr. Lal and resbiotic to bring resB® Lung Support and future innovations to the Mexican market,” said Carlos Quintanilla, Vice President of New Business Development at Laboratorios Columbia“Consumers are increasingly seeking high-quality, science-backed supplements, and resbiotic’s formulations align perfectly with our mission to offer innovative, evidence-based health solutions.”

By combining scientific expertise with strategic global expansion, resbiotic continues to push the boundaries of microbiome science, ensuring that physician-formulated, research-driven supplements are accessible to a broader international audience.

About Resbiotic Nutrition

Resbiotic Nutrition is a science-driven health and wellness company focused on probiotic, prebiotic, and postbiotic formulations designed to enhance gut, lung, and overall microbiome health. Its physician-formulated products are developed based on rigorous clinical research to address specific health needs through microbiome modulation.

About Laboratorios Columbia

Laboratorios Columbia is a leading pharmaceutical and probiotic manufacturer in Mexico, known for its innovative health solutions and strong presence in the medical and consumer health sectors. With a robust salesforce and medical marketing infrastructure, the company is dedicated to expanding access to clinically validated supplements across the region.

Whole Foods Market Introduces Groundbreaking Seafood Code of Conduct

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Whole Foods Market has unveiled a pioneering Seafood Code of Conduct, reinforcing its commitment to human rights and social responsibility throughout its global seafood supply chain. The initiative sets a new benchmark for ethical labour practices, offering stronger protections for fishers, vessel crews, and processing workers.

Building on its well-established Quality Standards, Whole Foods Market is raising the bar for the seafood industry, ensuring that suppliers adhere to clear, enforceable standards on recruitment, working conditions, and supply chain transparency. The new policy is designed to combat exploitative labour practices, improve communication access for workers at sea, and advocate for fair and safe working environments.

“Leading with purpose has always been at the heart of Whole Foods Market, and our new Seafood Code of Conduct is an extension of that commitment,” said Jason Buechel, CEO of Whole Foods Market. “This isn’t just a one-time announcement — it’s an ongoing effort to raise industry standards for human rights, responsible sourcing, and transparency. Working together with our industry peers, we can create a fairer, safer, and more ethical seafood industry for everyone.”

Setting a New Standard for Social Responsibility

Whole Foods Market’s Seafood Code of Conduct draws from internationally recognized frameworks, including the UN Guiding Principles on Business and Human Rights and the International Labour Organization’s (ILO) Work in Fishing Convention. These principles guide the Code’s stringent expectations for suppliers, vessel owners, processors, and distributors, reinforcing the company’s long-term mission to drive ethical improvements in the seafood industry.

The initiative also expands upon the broader Whole Foods Market Supplier Code of Conduct, ensuring that workers across the seafood supply chain benefit from enhanced protections and better working conditions.

According to Kelley K. Bell, Social Responsibility Division Director at FishWise, “Whole Foods Market’s Seafood Code of Conduct is a cutting-edge framework that prioritizes worker rights, with explicit commitments on crucial issues such as ethical recruitment and communication access on vessels. This is an important step towards industry-wide improvements.”

Key Provisions of the Seafood Code of Conduct

Whole Foods Market’s new policy applies to fresh, frozen, and canned seafood suppliers, including sushi. The Code introduces robust commitments across several key areas:

One of the most significant aspects of the policy is its focus on working hours and time at sea. The guidelines align with the ILO Fishing Convention standards, ensuring that crew members receive adequate rest. It also mandates that all fishing vessels must return to port at least every eleven months, preventing workers from being at sea indefinitely without respite.

Another crucial area is ethical recruitment, with the Code explicitly prohibiting recruitment fees. Workers should never have to pay for the opportunity to work, a practice that has historically left many in cycles of debt and exploitation. Suppliers are also required to provide clear and fair employment contracts, ensuring transparency in wages, job roles, and working conditions.

Recognizing the isolation that can come with working at sea, the policy makes communication access for crew members a priority. Suppliers must provide workers with channels to contact their families, NGOs, or worker representatives. Whole Foods Market is also calling on vessels to install Wi-Fi, a move that would significantly improve the well-being of fishers and ensure greater transparency at sea.

Worker health and safety is another fundamental component of the Code. The policy establishes strict requirements for safety training, personal protective equipment (PPE), and access to medical care. It also ensures that crew members have access to sufficient food and water, preventing situations where workers are forced to ration basic necessities.

By implementing these measures, Whole Foods Market aims to address systemic labour issues and promote fair treatment across its supply chain.

Raising the Bar for the Seafood Industry

Whole Foods Market has long been a leader in sustainable and responsible seafood sourcing. This latest initiative reinforces the company’s role as a driving force for change in an industry often plagued by worker exploitation and opaque supply chains.

Beyond its internal commitments, Whole Foods Market actively advocates for stronger global labour protections. Most recently, it worked with Monterey Bay Aquarium Seafood Watch to push the Western and Central Pacific Fisheries Commission (WCPFC) to strengthen labour protections, including the use of electronic monitoring of vessel activity. The company has also supported measures to enhance crew welfare and implement science-based targets for tuna stock management, ensuring that sustainability goes hand in hand with ethical sourcing.

While Whole Foods Market is leading by example, it recognizes that industry-wide change requires collective action. The company encourages other retailers, suppliers, and policymakers to adopt similar protections and invest in worker welfare.

By working together, the seafood industry can ensure that all workers are treated with dignity and respect, while consumers can continue to enjoy seafood with confidence in its ethical sourcing.

Whole Foods Market’s Seafood Code of Conduct is a bold step forward, setting new standards for transparency, accountability, and worker protections. As consumer demand for ethical products continues to grow, initiatives like this will shape the future of sustainable and socially responsible seafood.

Why Every Health Food Store Needs Its Own Custom Consumer Magazine

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In the saturated world of digital content, health food stores can stand out by offering a unique, personal, and tangible experience: a custom consumer magazine. Here’s why this approach is a game-changer for your brand and your customers.

1. Share Your Store’s Story

A customized magazine elevates your brand by showcasing your unique mission, products, and expertise in wellness. From behind-the-scenes stories to customer testimonials, your magazine becomes a tangible representation of your commitment to health and sustainability. It’s an experience that customers will value and revisit.

2. Build Stronger Customer Loyalty

Custom publications have proven results. Studies show that 77% of recipients read at least a quarter of a custom publication, and 74% take action, such as making a purchase. By offering valuable content like health tips, recipes, and sustainable living advice, your magazine keeps your store top-of-mind and fosters deeper customer relationships.

3. Personalization Made Simple

With Canadian Jeweller Magazine’s tailored services, creating a magazine that reflects your brand is effortless. Choose sections that align with your values, such as seasonal eating guides, product spotlights, or sustainability features. Collaborate with vendors to include exclusive content and add QR codes for interactive experiences like video recipes or live demos.

4. Print and Digital Impact

Your custom magazine bridges the gap between physical and digital marketing. While the print edition offers a luxurious, tactile experience, the digital version extends your reach via email, social media, and your website, ensuring maximum engagement.

5. Proven ROI for Health-Focused Brands

Starting at just 50 copies, your magazine becomes a lasting keepsake for customers and a powerful marketing tool for your store. Personalized publications can increase customer satisfaction by 20% and boost sales conversions by 10-15%, making them a worthwhile investment.

Enhance your customer experience with a custom magazine tailored to your health food store. Healthy living. Memorable stories. Your brand.

Custom Health Food Magazines: A Tangible Tool to Build Customer Loyalty

AdvoCare Welcomes Kathy Blosser

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AdvoCare International, LLC, a prominent health and wellness consumer packaged goods company, has announced the appointment of Kathy Blosser as Vice President of Supply Chain and Operations. This strategic addition to the leadership team signals a bold step toward enhancing operational efficiency, fostering innovation, and driving growth for the company.

A Proven Leader with a Stellar Track Record

With over 20 years of experience in supply chain management and finance, Kathy Blosser is a seasoned professional known for her ability to lead transformative initiatives. Her role at AdvoCare will encompass overseeing supply chain strategies, managing operations, and ensuring top-tier quality control to align with the company’s vision for growth and customer satisfaction.

Kathy joins AdvoCare following an impressive tenure at Galderma Laboratories, L.P., where she spent 17 years in leadership roles. Her most recent position as Head of U.S. Supply Chain saw her managing operations exceeding $60 million in annual spend while leading a team of 90 employees. During her time at Galderma, she successfully navigated global supply chain disruptions, maintaining a customer-in-full rate of over 95 percent and delivering consistent year-over-year improvements in on-time delivery.

Her achievements also include the implementation of integrated Sales and Operations Planning (S&OP) processes, which align supply chain functions with broader business objectives. Kathy’s leadership in change management has proven invaluable during business system transformations and mergers and acquisitions, where she demonstrated her ability to integrate products, teams, and companies seamlessly. Her focus on operational efficiencies across industries, including pharmaceuticals, medical devices, and consumer goods, positions her as an ideal fit for AdvoCare’s dynamic environment.

AdvoCare’s CEO, Christina Helwig, expressed enthusiasm for Kathy’s appointment, saying, “Kathy’s leadership and expertise are exactly what we need to make our supply chain a true powerhouse. Her track record of success makes her a perfect fit for the AdvoCare team!”

Building the Future of AdvoCare’s Operations

Kathy brings a robust educational background to her new role, holding a Bachelor of Science in Accounting and Business Administration from Milligan College. She also earned a Global Supply Chain Management Certificate from the prestigious Wharton School of Business at the University of Pennsylvania, further underscoring her expertise in supply chain and operations management.

Her addition to the AdvoCare leadership team comes at a time when the company is poised for further growth and innovation. Known for its commitment to empowering people to live healthier and more active lives, AdvoCare continues to prioritize operational excellence to deliver on its promise of high-quality health and wellness products.

Kathy’s ability to lead with a forward-thinking approach and her impressive track record in delivering operational success make her a valuable asset to AdvoCare. Her leadership is expected to elevate the company’s supply chain strategy and reinforce its position as a trusted leader in the health and wellness industry.

This latest move underscores AdvoCare’s commitment to assembling a team of industry experts dedicated to achieving operational excellence and innovation. As the company looks to the future, Kathy Blosser’s strategic oversight will undoubtedly play a key role in shaping AdvoCare’s continued success.