Last week, Overwaitea Food Group announced the conversion of some of its existing British Columbia-based Cooper’s Foods and PriceSmart Foods stores to Save-On-Foods locations.
Recently, Save-On-Foods has become one of B.C.’s most popular grocers: in February, the retailer topped the list of the 20 most loved brands in B.C. Additionally, another study from the Peter B. Gustavson School of Business at the University of Victoria found Save-On-Foods to be among the brands Canadians trust most.
To date, six PriceSmart Foods and Cooper’s Foods locations have been re-opened under the Save-On banner. However, despite these conversions, Overwaitea notes that it has no plans to phase out either Cooper’s Foods or PriceSmart.
“We’re always monitoring the markets where we do business to ensure that we provide the customers in each marketplace with the banners they want to see,” says a company spokesperson. “We’re very focused on making sure that we meet the needs of customers—which vary from community to community—and our multi-banner format allows us to do that.”
While Save-On stores currently operate only in B.C. and Alberta, Overwaitea president Darrell Jones made a July announcement regarding an expansion strategy that will see the opening of new Save-On locations in Saskatchewan and Manitoba next year.
