According to a survey from Ipsos Public Affairs on behalf of the Council of Responsible Nutrition, 68 per cent of adults in the U.S. take dietary supplements.
Women seem to be more concerned with taking supplements than men, as 71 per cent of adult women reported to take dietary supplements currently, while 65 per cent of adult men agreed.
Broken down by age, adults aged 18 to 34 were least likely to take dietary supplements, however, 65 per cent of people surveyed in this age range had. 66 per cent of adults between the ages of 35 and 54 had reported to taking dietary supplements, while adults aged 55 and over were the most health-conscious, as 74 per cent agreed they take supplements.
The most popular products taken by consumers were vitamins and minerals, which 97 per cent of supplement users taking them. These products include multivitamins (75 per cent), vitamin D (30 per cent), calcium (24 per cent), vitamin C (24 per cent) and vitamin B (21 per cent).
43 per cent of adults take specialty supplements, such as omega-3/fatty acids (19 per cent), fiber (12 per cent), probiotics (10 per cent), glucosamine/chondroitin (10 per cent) and coQ10 (seven per cent).
Herbals and botanical supplements showed popularity, with 26 per cent of users taking them. The most popular were green tea, garlic, cranberry, Echinacea and ginseng.
Sports nutrition and weight management is a growing category, with 19 per cent of users agreeing they take them regularly. The most popular options in this category are protein (10 per cent), energy drinks/gels (seven per cent), garcinia cambogia (four per cent), green coffee bean (three per cent) and hydration drinks or gels (three per cent).
