Rising health concerns, increase in go-green initiatives and growing consumer awareness toward harms of synthetic materials are among top reasons the organic personal health care industry is on the rise.
Most consumers are now turning to products that contain pure ingredients and will not lead to health issues related to allergies caused by synthetic materials.
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Retailers, on the other hand, are finding it hard to keep up with the demand. One of the factors is the shorter shelf life of organic products. However, this has lead to companies seeking natural alternatives for the previously used synthetic elements.
According to the report, one example where harmful synthetic materials have been replaced with organic and natural products is the preservative grape seed extract developed by Aubrey Organics.
The report also says that another highly attractive growth segment is the organic cosmetics sector, followed by the oral care product line.
Largest organic health care markets by region is North America followed by Europe.
