Most years the Nutrition Business Journal (NBJ), the supplement industry’s pricey monthly ($1,195/year), focuses an issue on the business of integrative medicine and the practitioner marketplace. The most recent iteration, the November- December 2010 issue of the 48 page resource, opened with a chart estimating that integrative medicine (IM) services and revenues are now 2% of the $2.5 trillion in national healthcare expenditures. NBJ estimated a doubling in integrative practitioner service and supplement revenues from roughly $25 billion to nearly $50-billion from 1999-2010. In addition, a chart estimated these revenues by practitioner type for the year of 2009.
Practitioner Types IM Service Revenues Supp. Sales Supp. Mkt Share*
Chiropractic $18, 010 $430 20%
Traditional Chinese Medicine $5,300 $430 20%
Acupuncture $4,550 $150 7%
Massage Therapy $14,79 $100 5%
Naturopathy $2,690 $440 21%
(Integrative) MDs $160 $240 11%
Osteopathy $370 $50 2%
Nurses $110 $60 3%
* Chart is only part of that published and does not include all categories so figures do not add up to 100%. Dollar values are in millions. Source: Nutrition Business Journal, Volume 15, No. 11/12; Nov-Dec 2010; page 3.
