New survey shows shoppers will spend more for good customer service

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According to the 2014 American Express Global Customer Service Barometer, bad customer service led 57 per cent of Canadian shoppers to leave a store without making their purchase this year. That figure was 60 per cent in the U.S. Respondents in India were most likely to leave a store without making a purchase, with its number reaching 71 per cent.

The survey was conducted on 10,000 people online in Canada, the U.S., Mexico, Italy, the U.K., India, Japan, Singapore and Hong Kong. Survey respondents across all countries agreed that offering products at a good price was the best way to exceed customer service expectations.

The American Express survey was conducted in August 2014.

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