Revolutionizing Healthy Snacking: Nature’s Bakery’s New Chapter
Mars, Incorporated has taken a significant step in revolutionizing the snack industry with the announcement of a new, state-of-the-art 339,000 square foot baking facility for its Nature’s Bakery brand in Salt Lake City. This $237 million investment marks a new chapter in the journey of Nature’s Bakery, a leader in healthy, plant-based snacking.
Economic Growth and Job Creation: The Impact of Nature’s Bakery in Utah
The establishment of this facility is more than just an expansion; it’s a commitment to economic growth and job creation in Utah. Nature’s Bakery is set to add over 190 jobs to the local economy, reinforcing the brand’s role as a major contributor to the state’s thriving business environment.
Mars, Incorporated: Pioneering Innovation in the Snack Industry
Since its integration into the Mars family of brands in 2020, Nature’s Bakery has emerged as the eighth best-selling brand in the over $4 billion granola and snack bar category. Steve Gardiner, CEO of Nature’s Bakery, shared his excitement about the project, highlighting the brand’s commitment to innovation, quality, and meeting growing consumer demand.
Sustainability and Quality: The Core of Nature’s Bakery Expansion
Nature’s Bakery is renowned for its dedication to sustainability and quality, offering plant-based, dairy-free, nut-free, and Non-GMO Project Verified products. The new facility in Salt Lake City is a testament to these values, set to enhance the brand’s capacity to produce high-quality, healthy snacks.
The Future of Snacking: What Nature’s Bakery’s Expansion Means for Consumers
Scheduled to begin operations in July 2025, the new facility is not just a business expansion; it’s a step towards redefining the future of snacking. Juan Martin, Health & Wellness president at Mars, Incorporated, views this investment as a symbol of Mars’ dedication to scaling brands responsibly and upholding its pledge to be America’s prime destination for insurgent brands.
For more information on Nature’s Bakery and its innovative approach to healthy snacking, visit ihrmagazine.com.
