Target, Whole Foods, Credo and Sephora are just a few mass retailers helping natural skincare products gain ground.
Target announced that they will begin to carry Fig + Yarrow skincare products this summer.
“It’s amazing how quickly natural skincare has come into the collective consciousness, and how people have become very savvy about ingredients,” says Brandy Monique, founder of Fig + Yarrow, in a Q&A posted on the Target content site.
A five-piece collection will find its way to Target’s shelves in July and is just one of several natural brands they are taking on board.
Keeping pace with trends and consumer expectations, Target has also recently added Sonia Kashuk, S.W Basics, and defy & INSPIRE.
Customers are becoming more conscious of personal care and cosmetics and are looking for fewer ingredients, fewer synthesized chemicals, and fewer harmful ingredients. The retail landscape is responding with products at every level, from mass to prestige to luxury.
