The payment processor is now adding food-ordering apps to its range of consumer-focused mobile solutions in the field of digital payments platform.
Marketing Magazine got a closer look at a demo held by MasterCard‘s innovation labs team testing in Canada and around the world.
The demo showed off Qkr (pronounced “quicker”), as a food-ordering app that is currently under testing in sections of Air Canada Centre in Toronto. With this app, patrons can place an order for a hot dog or a beer using their phones.
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The prepared order is delivered to the seat identified by the customer or by scanning a QR code present on the ticket.
The Qkr app is free and there are no charges on transactions for vendors or consumers. The assumption is that people ordering food from their seats tend to eat more, which leads to more food being ordered.
The ultimate goal MasterCard wants to achieve with Qkr is to introduce sports goers to its digital wallet known as MasterPass, which is incidentally already incorporated in the app.
