Loblaw Companies Limited is now stocking their shelves with beer in 19 of its grocery stores including Loblaws, Real Canadian Superstore, Your Independent Grocer, and Fortinos. The company plans to eventually sell hundreds of beer—both domestic and imported options.
“This is a historic first step for our company and for the Ontario government, giving customers the greater convenience of shopping for groceries and beer in one stop,” said Grant Froese, the Chief Operating Officer of Loblaw Companies Limited.
The 19 stores will stock their shelves with a tailored initial assortment of brands. In January, Loblaws will expand their display space to include more than 200 selections of domestic, import and Ontario craft beer. Loblaws plans to allocate 50 per cent of the aforementioned display space to local or craft beer. Additional opportunities will be available for regional favourites on a store-by-store basis.
