LifeAid, known for its foregoing of traditional retail channels, will now work with select natural and conventional grocers.
Originally, co-founders Orion Melehan and Aaron Hinde decided to sell their goods in gyms, at golf courses and online. However, the company has now confirmed that it will sell four of its products at Whole Foods, Sprouts, Wegman’s, and Safeway.
In addition to this, LifeAid is also set to become the Official Recovery Beverage of the 2017 and 2018 Crossfit Games, according to BevNet. Co-founder Hinde told BevNet that this partnership has allowed the company to expand internationally, with its goods now selling in 22 countries.
As of now, 70 per cent of the brand’s sales are online. Melehan told BevNet that the company is currently selling 10 million cans a year, with growth forecasted to double annually over three years.
The company’s product selection is comprised of six different lines: FitAid, FocusAid, LifeAid, PartyAid, TravelAid, and GolferAid. FitAid and GolferAid focus on the athletic market; FocusAid is aimed at students and office workers; LifeAid is marketed as a daily supplement drink; PartyAid is meant for crowds at concerts or sports events; and TravelAid helps to soothe nervous flyers and boost the immune system. For more information, visit LifeAid’s website at lifeaidbevco.com.
