Due to the growing popularity of organic foods, it is no surprise that in addition to Internet domains like .bar, .rest and .cafe, .organic will be coming to a computer near you soon, in a move to gather vendors and producers of organic products online.
The specific domains were created to help consumers quickly group and find businesses within a domain. The .organic domain was created by Afilias, and according to the company, businesses who wish to be associated with the .organic domain will need to meet certain unspecified criteria.
“Given the popularity of the term ‘organic,’ websites for many products and services now include this term, regardless of whether or not they are actually organic,” says Roland LaPlante, Afilias senior vice-president in a statement. “A .organic address enables Internet users to more quickly identify true organic goods and services.”
Critics disagree with these domains, as they say there are not enough safeguards in place to protect legitimate vendors.
