Pycnogenol®
Standardized extract of French maritime pine bark (Pinus pinaster) from southwest France, containing procyanidins, bioflavonoids and phenolic acids.
Supplier: Horphag Research. Positioned for: Heart & circulation, Skin, hair & nails, Joint & mobility, Eye health, Brain & cognition, Women's health, Energy & sports, Blood sugar, Respiratory health, Seasonal & allergy, Men's health, Urinary health, Oral health, Bone health, Children, Healthy aging, Topical & cosmetic, Food & beverage formulation. Company cites 160+ clinical trials and 450+ scientific publications over 40 years; found in 1,000+ products worldwide.
How to merchandise Pycnogenol®
Where it sits
Antioxidant and specialty botanicals bay, with a facing near circulation and beauty-from-within sets.
Pair it with
- Vitamin C
- Omega-3 fish or algae oil
- Collagen peptides
- Compression socks or leg-care creams
- Joint or eye formulas, for the second and third facings
Who asks for it
Experienced supplement buyers, frequent flyers and shoppers who ask for it by name after reading about it.
On the store floor
- It comes from the bark of one pine species grown along the French Atlantic coast.
- It is one of the most heavily studied branded botanicals; the brand counts more than 160 clinical trials.
- Ask what the shopper is hoping to use it for, then compare the dose on the labels you carry.
Display idea
Shelf-talker showing the pine bark origin and the ® mark so shoppers can find the genuine branded ingredient among generic pine bark products.
What a store can say about a product made with Pycnogenol® depends on that finished product's own licence or label in your market (for example a Health Canada NPN, US structure/function wording or EU authorised claims), so check it before describing uses.
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