From the 13th to 15th of August, the latest in Chinese medicine products, industry trends and technology will be displayed at the 14th edition of the International Conference and Exhibition of the Modernization of Chinese Medicine and Health Products (ICMCM). This year’s fair, jointly organized by the Hong Kong Trade Development Council (HKTDC) and the Modernized Chinese Medicine International Association (MCMIA), will take place at the Hong Kong Convention and Exhibition Centre.
The event welcomes more than 120 exhibitors from nine countries and regions. It will also include a two-day ICMCM Conference, the theme of which is “Chinese Medicine Research & Commercialization on Cardiovascular Diseases.” This feature event is exclusively held for trade representatives, and will involve discussions by high-profile speakers from Germany, the United States, the Chinese mainland, and Hong Kong. Conference sessions will focus on such topics as cardiovascular tonic herbs, data mining for coronary heart disease and markets and drug quality.
The final day of the fair, however, will be open to public ticket-holders. The day will emphasize educating the community about traditional Chinese medicine and will give them a chance to learn more about products on the market. Organized events will also take place, including a Chinese Medicine Health Public Forum, during which practitioners will be on hand to discuss the applications of Chinese medicine in everyday life.
“The large number and wide variety of exhibitors at the ICMCM this year highlights the growth and diversification of the traditional Chinese medicine industry,” says Johnny Wan, the director of exhibitions and market development at HKTDC. “Hong Kong, with its East-meets-West culture and transparent regulatory environment, is the ideal place to showcase the attributes of traditional Chinese medicine and introduce related brands, products and services to a global audience.”
