While the physical, social and mental benefits of physical activity are globally understood, a recent study from Reebok suggests that we may not be putting our knowledge into action. The report, which investigates how humans spend their time on earth, suggests the average human will spend less than one per cent of their entire life exercising. This research was done to support the launch of “25,915 Days,” a new Reebok brand campaign.
The campaign correlates to the average number of days in a lifetime, and aims to inspire people worldwide to honor each day they have been given. Nine countries were assessed during the study, which disclosed that the average human would spend just 0.69 per cent of their life exercising – or 180 of their 25,915 days. To put this number into perspective, Reebok also looked at the time we spend using technological devices, discovering that 41 per cent of an average human life—or 10,625 days—is spent engaging with objects like mobile phones, computers and tablets.
“As a brand dedicated to promoting and supporting health and fitness around the world, we felt compelled to shine a light on the disparities between what we may aspire to achieve and what we’re willing to do about it,” says Yan Martin, vice-president of brand management at Reebok. “It gives us a renewed urgency to get out there and live fuller, healthier lives. If we all traded in 30 minutes of phone time for a jog, we could actually help change the dynamics of global wellness.”
While the aforementioned numbers themselves are cause for concern, the study also contains hope for our physical wellbeing. According to Reebok, the average person will climb Mount Everest nearly 45 times during their 25,915 days on earth and run the circumference of the earth almost twice. “The spirit of 25,915 isn’t one of fear, but of hope and opportunity,” adds Martin. “This study will hopefully help to push and inspire people to do more. Run one extra lap, climb a few extra stairs – it could mean one more lap of the earth by the time your 25,915 days are up.”
