The new report, “Herbal Supplements and Remedies: A Global Strategic Business Report” by Global Industry Analysts, notes that recent negative publicity surrounding herbal ingredients such as ephedra has tarnished the image of herbal supplements. However, this is now turning around with widespread acceptance of functional foods, supplier innovations and the Current Good Manufacturing Practices (cGMP) for dietary supplements by the FDA. The report notes a “major trend observed in the market” as the shift from single ingredient formulations to “multiple ingredient-based medications” that are condition specific. Multi-herbal formulations are the largest segment, and this is forecast to stay ahead of the pack, with a projected compounded growth rate of 9 percent. The first of the Baby Boomers are turning 65 this year, and the power of this group is reflected in the herbal supplements market, says the report. Herbal and botanical supplements are increasingly seen as natural alternatives for hormone replacement therapy, as well as offering natural ways of improving prostate health, brain health and cognitive function, and joint and connective tissue health.
