According to a new market report published by the American Botanical Council (ABC), sales of herbal dietary supplements in the United States increased by 6.8 per cent in 2014, reaching an estimated total of more than $6.4 billion. This information was published in HerbalGram, the ABC’s quarterly journal.
The article notes that sales in the mainstream market channel—which includes retail outlets such as food, drug and mass-market stores—continued to grow throughout the year, increasing an estimated 2.1 per cent over 2013 sales. Meanwhile, sales in natural and health food stores rose by a stronger estimated growth of 5.2 per cent.
“Consumers continue to demonstrate their interest and confidence in botanical dietary supplements for a wide variety of health reasons,” says Mark Blumenthal, founder and executive director of the ABC.
2014 marks the eleventh consecutive year of increased herbal supplements sales, according to data from previous HerbalGram herb market reports.
