Janet Jacks of Hamilton, ON, opened Goodness Me when her husband Scott was diagnosed with diabetes and was unable to find natural organic food in the area.
After the first store opened in 1981, new stores in Hamilton and Burlington followed in the late 1990s, followed recently by two more in Waterdown and Brantford. The sixth store in Mississauga, along with Guelph and Barrie stores this fall is planned to bring in greater success, with a Waterloo store to open in 2015.
“It is probably our most beautiful store yet,” says Katie Mitton, marketing director at the Mississauga location. “When you walk in, you just feel like you’re engulfed by this wonderful, natural atmosphere.” The 24,000 square foot store is the chain’s largest so far.
“We had a lot of customers who came from Mississauga to our Burlington store, so we decided to go there to help serve the community and be part of the customer base, because we were being asked for it,” says Mitton.
Goodness Me offers a large variety of products, from organic produce, baked goods, snacks and pet food to cleaning supplies and makeup, as well as an eatery and a classroom for healthy eating classes. The Mississauga location opened on July 10.