The grocery industry has become more competitive than before, prices have declined dramatically and the reason goes beyond food retailers winning the battle with vendors.
The food retailing landscape has taken a new shape with Walmart turning entirely focused on food, and Costco holding 10 per cent of food retailing market share. The two stand-outs are successfully satisfying the consumers who are not looking to fuss over change but survive.
Costco and Walmart are dominating the industry because of their reliably affordable prices, this leaves other companies under pressure to stay in the race.
This shift in the industry puts Loblaws, Sobeys and Metro in a position to try their best to compete with lower prices. Prices are dropping so everyone can hold place as a strong competition, even if that means accommodating lower prices.
In a marketplace where one retailer stands apart from the rest, consumers who find themselves at any grocery store are benefiting from this battle for the best prices.