Grand Wailea Partners with Erewhon, Southern California’s Upscale Organic Grocer and Café

Grand Wailea – an iconic resort nestled on 40 acres of lush, tropical gardens fronting Maui’s Wailea Beach – is proud to partner with Erewhon, the celebrated LA-based food and beverage market that has inspired a following of like-minded individuals focused on health and good decision-making for people and the planet. As Erewhon’s first hotel partner for the brand’s newly expanded membership program, Grand Wailea will bring exclusive resort benefits to Erewhon members and offer select Erewhon goods and offerings on property. With a resort-wide focus on farm-to-table, nutritious dining options, Grand Wailea shares Erewhon’s commitment to holistic wellness, creating a natural synergy for an exciting brand partnership.

“Much like Grand Wailea, Erewhon is more than just a place; it’s an elevated lifestyle destination and extraordinary community centred on world-class experiences and optimal well-being,” said JP Oliver, Grand Wailea’s Managing Director. “We strive to provide our guests the most thoughtfully curated, premiere wellness and nutrition options, and Erewhon’s offerings are second to none.”

Erewhon’s newly expanded membership program provides bespoke benefits including a point accrual program, exclusive access to upscale brand offers and promotions, and more. As a partnering brand, Grand Wailea will offer a $100 resort credit per night booked (up to seven nights) as well as a complimentary one-category upgrade, available for Erewhon members only. Later this year, Grand Wailea and Erewhon will also release a limited-edition, co-branded beverage inspired by the flavours of Maui that will be sold at Erewhon locations throughout Los Angeles.

Adding to the resort’s array of dining options, Grand Wailea will soon feature nutritious Erewhon cult favourites such as dried chilli lime mango, spirulina popcorn, and chocolate chip oatmeal cookies throughout the property. In addition, gourmet takeaway outlet Café Kula and pop-up style food truck Aloha Trick Pony will offer “Curated by Erewhon” menus with items such as Toodaloo Trail Mix, French Squirrel protein bites, and many more fan-favourite items that cannot be found anywhere else in Hawaii. Grand Wailea and Erewhon will continue to build upon this partnership throughout 2022, including activations and promotions in LA and Hawaii later this year.