Pittsburg-based supplement retail brand GNC has appointed Jeffrey Hennion as the new executive vice president, chief marketing and ecommerce officer. Daisy Vanderlinde has also been appointed as the new chief human resource officer. In addition, Carl Seletz, senior vice president of international business development, will be leading the domestic and international franchise operations.
Hennion has previously worked for GNC in the marketing and ecommerce departments from 2011 and 2012, as well as for Dick’s Sporting Goods for 10 years. Vanderlinde joined the team adter working at Office Depot as EVP of human resources. She also worked in the human resources department of AutoZone, Tractor Supply, and Marshalls.
“Having started his career on the financial side, Jeff understands the importance of thoughtful strategies grounded in sound financials. He also is a seasoned executive in the field of marketing and ecommerce, each of which are critical to the growth strategies of GNC,” GNC CEO Michael Archbold told Nutraingredients-USA. “We are excited to see him return to the GNC team.”
