GFI launches Pulsera Brand

Pulsera’s 85% Pea Protein Isolate is manufactured under contract by GFI’s pea protein inputs customers, creating a complete loop where GFI sources and processes the peas locally, ships them to its pea protein extraction customers’ facilities and then offtakes the pea protein isolate for sale through its US distribution centre in Clayton, North Carolina.

According to Meticulous Market Research, the global pea protein isolate market is expected to grow at a CAGR of 16.4% from 2022 to 2029, reaching US$542.9 million by 2029.

Pea protein isolates have long been considered as one of the best sources of alternative protein due to their high protein concentration, allergen-friendly basis and high-quality nutritional profile for plant-based food products and supplements.

“This is an exciting step forward in the development of GFI’s ingredients business, realizing our plan to extend the portfolio into functional ingredients with high levels of plant-based protein and fibre, as well as the functionality for food processing,” said David Hanna, GFI’s CEO. “We also see future opportunities to extend these advanced ingredients by incorporating them into our consumer packaged goods products as we continue to develop our retail product offering,” he continued.

“Pulsera’s products are designed with a clear focus to produce advanced ingredients with functional attributes to enhance our customers’ food production processes with healthy inputs derived from GFI’s core crops, which are peas, lentils, chickpeas and beans,” added Michael Moussa, Vice President, Ingredients.

Pulsera’s 85% Pea Protein Isolate is now available, with additional product SKUs to be added periodically over the following several quarters.