General Mills EVP and COO Jeff Harmening announced they have decided to not only comply with the state of Vermont’s pending GMO labelling laws, it will soon do so nationwide. In an effort to not increase costs to customers, General Mills plans to include GMO labels on their products for the entire United States.
“We can’t label our products for only one state without significantly driving up costs for our consumers and we simply will not do that,” says Harmening in the company’s blog.
It makes sense to make this change across all company marketing, and Harmening noted the company’s organic and natural brands Annie’s, Cascadian Farm, Muir Glen and Larabar are already GMO-free.
General Mills has also created a search tool on its website where consumers can find which products contain GMOs.
In a similar move, Campbell has decided to also support federal GMO labelling requirements. “Campbell is optimistic a federal solution can be established in a reasonable amount of time if all the interested stakeholders cooperate,” said Campbell in a company statement. “However, if that is not the case, Campbell is prepared to label all of its U.S. products for the presence of ingredients that were derived from GMOs, not just those required by pending legislation in Vermont. The company would seek guidance from the FDA and approval by USDA.”
