With up to 75 per cent of General Mills cereals bidding to be free of artificial ingredients by the beginning of next year, Lucky Charms and Trix will joining the line by the end of 2017.
The company says this move will not lead to a change in the way the cereals look or taste. They want to ensure that fun vibrant colours and the fruity flavour remain the same as children have come to expect of the brand.
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General Mills is the first major cereal company to have announced this move, but it is not the first food giant to do so. Taco Bell, Pizza Hut and Subway have been making incremental changes in their menus to remove artificial ingredients. Kraft Macaroni and Cheese, Nestlé chocolate and Newcastle Brown Ale have also made similar moves over the past year.
As a nutritionist working with food stamp recipients says that removing GMOs doesn’t change calorie levels, neither does it it lower the nutrient level.
