Advantage Sales and Marketing and Fig Food Company are now partnering to build new retail solutions to drive distribution and sales of FFC’s organic and plant-based soups and beans.
According to a press release the partnership is expected to turn FFC into a $4.5 million brand by the end of this year. It will lead to an addition of outlets pushing the number to 1,400 from 550 today.
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Since their entry into the marketplace 20 months ago, Joel Henry, FFC founder, says the company is ready to up its distribution.
[blockquote style=”center” color=”#050505″ bg_color=”#faf5f5″ border_color=”#eb1111″]”We have taken this time to improve our products, solidify our supply chain and refine our retail promotions. The selection of ASM builds upon this foundation to bring FFC to more stores and more people.” [/blockquote]
Henry adds that FFC recognizes the rising need for healthy, plant-based foods across various grocery categories and together with growth in distribution he expects Fig Food will become a $20 million brand within the next three years.
