Federated Co-op is introducing a new system in effect that will help customers make local food choices with labels and a local scoring system on the products. The campaign, titled the At Home campaign, will debut in Alberta and British Columbia later this week. It will be available in Saskatchewan and Manitoba in mid-September.
The campaign will feature Grown at Home products of fresh fruits and vegetables, Raised at Home products of sustainable and quality meat products, and Produced at Home goods that focus on new and innovative products.
Federated Co-op has partnered with Edmonton-based Localize to introduce a scoring system for each item to go on the shelves. The scoring system is out of 10 and labels the product based on location, ownership, and source of ingredients. Those who rate a 7 or higher will be separated into the Grown at Home, Raised at Home, and Produced at Home categories to be sent to the stores.
